Transition: from omnichannel to unified commerce
Posted: Mon Feb 17, 2025 8:40 am
On June 11, hundreds of merchants and restaurateurs participated in the first North American edition of Lightspeed Connect. An opportunity to discover Lightspeed's magnificent headquarters, located in a former luxury hotel in Old Montreal .
First launched in Amsterdam, the Lightspeed Connect series aims to connect the host city’s merchants with industry experts, share knowledge that helps businesses grow, and highlight the vibrancy of the local business community.
The Montreal edition brought together several panelists architect data specializing in marketing, information technology, catering and retail. Were you unable to attend? Here are the highlights.
1.
Consumer expectations and perceptions of the ideal shopping experience have evolved as rapidly as new technologies. But to understand the future of retail and prepare for it, we must first understand its origins and the current situation.
Mobile apps, social media, and all web and digital features are continually improving, leading to the omnichannel experience we know today. With the integration of multiple channels, consumers can now purchase in-store, online, or through social media like Instagram, and then return their merchandise online or in-store.
What does the future hold? The fully integrated experience of unified commerce . In just a few years, the customer will be at the heart of a complete commerce ecosystem, able to perform every possible transaction through the channel of their choice – whether it’s shopping, trying on products, purchasing, returning products or contacting customer service.
First launched in Amsterdam, the Lightspeed Connect series aims to connect the host city’s merchants with industry experts, share knowledge that helps businesses grow, and highlight the vibrancy of the local business community.
The Montreal edition brought together several panelists architect data specializing in marketing, information technology, catering and retail. Were you unable to attend? Here are the highlights.
1.
Consumer expectations and perceptions of the ideal shopping experience have evolved as rapidly as new technologies. But to understand the future of retail and prepare for it, we must first understand its origins and the current situation.
Mobile apps, social media, and all web and digital features are continually improving, leading to the omnichannel experience we know today. With the integration of multiple channels, consumers can now purchase in-store, online, or through social media like Instagram, and then return their merchandise online or in-store.
What does the future hold? The fully integrated experience of unified commerce . In just a few years, the customer will be at the heart of a complete commerce ecosystem, able to perform every possible transaction through the channel of their choice – whether it’s shopping, trying on products, purchasing, returning products or contacting customer service.