Advantages of marketing automation
Posted: Mon Feb 17, 2025 8:46 am
When it comes down to it, it is not a tool that will allow us to sit in the office with our legs crossed on the desk and play Candy Crush. This is not the Congress of Deputies… What it will allow is for professionals and companies to make better use of their time, to unload the most routine tasks and to focus their attention on more important aspects of a marketing strategy.
There are many studies that illustrate the specific advantages of this type of software, which have already been mentioned in this article. In our case, we are going to focus on the survey carried out by Adestra in its report ' 2017: State of Marketing Automation ', which includes the 7 main objectives of an automation strategy, according to the criteria of marketing greece phone number list professionals accustomed to using this tool in their daily work:
Optimization of productivity , available resources and time.
Increase ROI on marketing campaigns.
Improved campaign management .
Improving the quality of contact and lead databases .
Getting more clients .
Measuring marketing actions.
Alignment of marketing and sales teams .
Marketing Trends for 2018: Marketing Automation
Source: Adestra – 2017 State of Marketing Automation
Top automation tools
At this point, the question is clear: If we want to implement a marketing automation strategy, what options does the market offer?
It is important to establish a distinction between comprehensive tools and specific tools for certain areas. In this last point, if we think for example about social media management, programs such as Hootsuite, Buffer, TweetDeck or Sprout Social fit in. But that is only one part (and a fairly small one) of a marketing strategy. If we analyze the main tools used in an inbound campaign (web pages, blogs, social networks, email marketing, calls to action, landing pages, forms, SEO, SEM, workflows, task assignment, analytics, CRM…), more than a dozen programs can be used and almost always independently, without them working as a whole.
The problem of coordinating all these tools can be solved with comprehensive software that groups all these functionalities in a single space and in a fully integrated manner.
According to the Marketing Automation Industry study , which analysed the top 32 marketing automation technologies worldwide this year, the leading tool is HubSpot , with 25.8% of the market share. It is a technology we know very well, as Bannister Global is one of the 3,000 official HubSpot partner agencies worldwide. At some distance behind are other automation tools such as Marketo (13%), Infusionsoft (12.8%), TowerData (10%), Pardot (9.7%), LiveRamp (9.6%), SALESmanago (3.7%) and Eloqua (3%).
There are many studies that illustrate the specific advantages of this type of software, which have already been mentioned in this article. In our case, we are going to focus on the survey carried out by Adestra in its report ' 2017: State of Marketing Automation ', which includes the 7 main objectives of an automation strategy, according to the criteria of marketing greece phone number list professionals accustomed to using this tool in their daily work:
Optimization of productivity , available resources and time.
Increase ROI on marketing campaigns.
Improved campaign management .
Improving the quality of contact and lead databases .
Getting more clients .
Measuring marketing actions.
Alignment of marketing and sales teams .
Marketing Trends for 2018: Marketing Automation
Source: Adestra – 2017 State of Marketing Automation
Top automation tools
At this point, the question is clear: If we want to implement a marketing automation strategy, what options does the market offer?
It is important to establish a distinction between comprehensive tools and specific tools for certain areas. In this last point, if we think for example about social media management, programs such as Hootsuite, Buffer, TweetDeck or Sprout Social fit in. But that is only one part (and a fairly small one) of a marketing strategy. If we analyze the main tools used in an inbound campaign (web pages, blogs, social networks, email marketing, calls to action, landing pages, forms, SEO, SEM, workflows, task assignment, analytics, CRM…), more than a dozen programs can be used and almost always independently, without them working as a whole.
The problem of coordinating all these tools can be solved with comprehensive software that groups all these functionalities in a single space and in a fully integrated manner.
According to the Marketing Automation Industry study , which analysed the top 32 marketing automation technologies worldwide this year, the leading tool is HubSpot , with 25.8% of the market share. It is a technology we know very well, as Bannister Global is one of the 3,000 official HubSpot partner agencies worldwide. At some distance behind are other automation tools such as Marketo (13%), Infusionsoft (12.8%), TowerData (10%), Pardot (9.7%), LiveRamp (9.6%), SALESmanago (3.7%) and Eloqua (3%).