TG Data

Then transfer the questions and topics to the topic list. Tip: If you do these interviews carefully, you won't have to chase your colleagues for every piece of content. Step: Customer question collectionCustomers constantly ask questions that we can use well for content creation. These questions are often saved automatically. We want to systematically collect these questions and transfer the results to the list of topics.


Procedure:Get access to:Sales EmailsRecordings of sales conversationsEmail 1000 mobile numbers database inquiriesContact formsComplaintsCompile these questions in our Customer Questions Collection template and transfer these questions to the topic list.Customer Questions Collection Template Example_takeoff Inbound Marketing AgencyTip: You can automatically evaluate recordings of sales conversations using ChatGPT with the appropriate prompts. But control is necessary. Step: Create a topic list (content storage) We need a topic list for these reasons: The topic list is the primary content storage for all inbound marketing measures.


From the list of topics, we derive campaigns, topic clusters, lead magnets and content along the entire buyers journey, including content for sales. It can also work as an editorial calendar, but is a separate project management board, for example. B. Trello as an editorial calendar.Procedure:Transfer the questions or topics from customer interviewsInternal interviewsCustomer question collection into our template Topic listTopic list template Example_takeoff Inbound marketing agencyComplete each line with information such as buyer persona, lifecycle, keywords, subject matter expert, key points, content typeIf used as an editorial calendar also editing status, publication date and live link.