First priority: provide exceptional customer service
Posted: Mon Feb 17, 2025 9:16 am
While buzzwords come and go over the years, customer-centricity has held firm, and for good reason. Why? Because retailers who put their customers first win in both the short and long term.
It doesn’t take a genius to figure out what your customers want. What you do need is empathy and effort. Use your empathy to understand everything from the customer’s perspective, and focus your teacher data effort on leveraging that empathy as you plan your next initiative.
Example ?
Jeff Bezos, the founder of Amazon, puts customers at the center of everything he does. During every meeting, an empty chair is placed in the room: it symbolizes Amazon's customer and reminds us to always consider their needs. The customer literally sits in every meeting.
But let’s start at the beginning. Here are four ways to create a shopping experience that’s out of the ordinary for your customers.
1.
To increase your in-store sales, start by focusing on the people who interact with your customers the most: your sales associates. It all starts in the hiring phase. Sure, you need to have solid product knowledge, but what matters most to your customers is that the sales associate they’re talking to is able to actively listen to their needs and offer solutions to meet them. So hire people who are friendly and good listeners. It’s easy to introduce your sales associates to your products and teach them how to shelve them, keep your store clean, and use your POS system ; it’s much harder to teach someone how to listen.
It doesn’t take a genius to figure out what your customers want. What you do need is empathy and effort. Use your empathy to understand everything from the customer’s perspective, and focus your teacher data effort on leveraging that empathy as you plan your next initiative.
Example ?
Jeff Bezos, the founder of Amazon, puts customers at the center of everything he does. During every meeting, an empty chair is placed in the room: it symbolizes Amazon's customer and reminds us to always consider their needs. The customer literally sits in every meeting.
But let’s start at the beginning. Here are four ways to create a shopping experience that’s out of the ordinary for your customers.
1.
To increase your in-store sales, start by focusing on the people who interact with your customers the most: your sales associates. It all starts in the hiring phase. Sure, you need to have solid product knowledge, but what matters most to your customers is that the sales associate they’re talking to is able to actively listen to their needs and offer solutions to meet them. So hire people who are friendly and good listeners. It’s easy to introduce your sales associates to your products and teach them how to shelve them, keep your store clean, and use your POS system ; it’s much harder to teach someone how to listen.