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What benefits does Google Tag Manager provide?

Posted: Mon Feb 17, 2025 9:25 am
by kumartk
Compare the performance of your shares
You can get results from your pixels or other tools and know if your web traffic strategies are really effective.

Facilitates the implementation of remarketing campaigns
If you use Google AdWords for your campaigns, by obtaining information about your visitors you can easily implement remarketing campaigns for the audiences that have already visited you previously.

Adaptable to all types of users
Whether you are a developer or someone working on your own, this tool lithuania phone number list will allow you to access its functionalities in a simple way, adapting to the level of knowledge of each user. You don't need to be an expert to get started!

It doesn't affect your site speed
Thanks to the “smart cache” feature, the tag manager reduces the number of requests sent to the servers, to avoid affecting the speed of your site. It also works with AMP-powered websites.

Compatible with other tools
As long as other tools use a pixel or require JavaScript integration, they can work together perfectly. Google is adapting this tool on a daily basis to make it compatible with more services .

Safety first
Google Tag Manager always runs the latest version and also removes tags that may be blacklisted.

You can implement new third-party tags
If you and your agency work on a particular type of tag that is not listed on Google, don't worry! You can integrate it using the Google Tag Manager Supplier Tag Template Program .

Work as a team and collaborate with your agency
The platform allows the integration of multiple users at the same time with different access levels, using Tag Manager 360.

Compatible with mobile applications
Google Tag Manager supports Firebase , allowing you to review your mobile app metrics and send that data to Google and other partners, including Kochava, Tune, AppsFlyer, Apsalar, and Adjust.

Paused labels
Avoid deleting tags you're working on by simply pausing them from the admin, so you don't have to redo everything if you run into any issues along the way.

It's time to take advantage of this tool!
Are you convinced of all the benefits this tool offers? You can start using it completely free, and if you need to upgrade for large work teams, you can also purchase Tag Manager 360 .

What to do next with all the information you'll get through using Google Tag Manager?

If you want to get the most out of this tool, we recommend that you seek advice from an expert to take the next step in your Digital Marketing strategy. Contact us!