Fall in love with them one by one and the entire community
Posted: Mon Feb 17, 2025 9:33 am
Many brands strive to sell more, to reach new countries and to create innovative products, but behind all this, there are us, the consumers. I say us because I, like you, am immersed in the world of brands.
Every time a new pair of soccer cleats comes out, I want to buy them. I like to have the latest iPhone and get the latest marketing and advertising magazines.
And this is very normal for those of us who work in the world of marketing and advertising communication argentina mobile database . Without straying too far from the subject, I will return to the efforts of brands to innovate. But, in order for these innovations to succeed in monopolizing the market, they will have to create their own community. Brands like Nike, Adidas, Apple, or the eternal example in advertising, Coca-Cola, already have their community defined and seek to win it over in each campaign.
They can be loyalized through a marketing tool based on one-to-one impact, that is, speaking to the tastes of each client, but understanding that he as an individual is highly influenced by his community, so we have to create a strategy to retain the masses and the individual.
Every time a new pair of soccer cleats comes out, I want to buy them. I like to have the latest iPhone and get the latest marketing and advertising magazines.
And this is very normal for those of us who work in the world of marketing and advertising communication argentina mobile database . Without straying too far from the subject, I will return to the efforts of brands to innovate. But, in order for these innovations to succeed in monopolizing the market, they will have to create their own community. Brands like Nike, Adidas, Apple, or the eternal example in advertising, Coca-Cola, already have their community defined and seek to win it over in each campaign.
They can be loyalized through a marketing tool based on one-to-one impact, that is, speaking to the tastes of each client, but understanding that he as an individual is highly influenced by his community, so we have to create a strategy to retain the masses and the individual.