Akademische Referenzen
Posted: Mon Feb 17, 2025 9:42 am
Uesugi, Y., & Okazaki, Y. (2019). Key opinion leaders in Japan: A study of the KOL phenomenon in Japanese social media. This study examines the characteristics of key opinion leaders in Japan and their influence on consumer behavior. The research highlights the importance of understanding Japanese cultural nuances to develop effective influencer marketing strategies in Japan.
Miyake, T., & Okazaki, Y. (2019). Influencer marketing in Japan: A cross-cultural perspective. The article bahamas mobile database explores the cross-cultural differences that affect influencer marketing and emphasizes the importance of considering Japanese values and social norms to adapt influencer campaigns to the local context.
Uesugi, Y., & Okazaki, Y. (2018). The role of key opinion leaders in social media marketing in Japan. In this study, the authors discuss how KOLs influence brand perception and purchase decisions in Japan. The study sheds light on the peculiarities of the Japanese social media landscape and the crucial role of trust in influencer marketing.
Okazaki, Y., Uesugi, Y., & Mitsuyama, Y. (2018). Influencer marketing in Japan: The influence of KOLs on consumer behavior. This paper focuses specifically on the effectiveness of influencer marketing in Japan and examines the influence of KOLs on consumer behavior and the extent to which social media platforms influence consumers' views.
Miyake, T., & Okazaki, Y. (2019). Influencer marketing in Japan: A cross-cultural perspective. The article bahamas mobile database explores the cross-cultural differences that affect influencer marketing and emphasizes the importance of considering Japanese values and social norms to adapt influencer campaigns to the local context.
Uesugi, Y., & Okazaki, Y. (2018). The role of key opinion leaders in social media marketing in Japan. In this study, the authors discuss how KOLs influence brand perception and purchase decisions in Japan. The study sheds light on the peculiarities of the Japanese social media landscape and the crucial role of trust in influencer marketing.
Okazaki, Y., Uesugi, Y., & Mitsuyama, Y. (2018). Influencer marketing in Japan: The influence of KOLs on consumer behavior. This paper focuses specifically on the effectiveness of influencer marketing in Japan and examines the influence of KOLs on consumer behavior and the extent to which social media platforms influence consumers' views.