B2B MARKETING MANAGER play in a company?
Posted: Mon Feb 17, 2025 9:46 am
Jana: A marketer should definitely be able to create a marketing strategy and then a marketing plan on how to achieve that strategy. He should put that marketing plan into action and implement and coordinate the individual activities. He must know exactly what he wants. That is, he must know all the communication channels that he will use. He must be able to interpret whether the achieved result is good or bad. And based on that, he optimizes communication. And it goes on and on.
To summarize, a marketing manager:
Creates and manages marketing strategy and marketing plan.
Implements and coordinates – for current and new customers.
Evaluates and interprets results for maximum benefit.
Optimizes communication.
So what is the marketing strategy?
Jana: A marketing strategy has no basis in what it should contain. That is, it can be new zealand phone number list short or long . But it should definitely contain parts that simply have to be there. The very first topic when creating a marketing strategy is: CUSTOMER. So the marketer must know exactly who they are. In B2B, it is of course a company, but now it is also necessary to define who they are specifically in that company. What is their job position? Who is the decision-maker? Who opens the wallet? In what field do they work, in what location? The marketer will get this information from the salesperson. The second thing is to have it clear what the customer wants. What are their objections, arguments, what should I prepare for PRODUCTS, SERVICES. What are the important information and argumentative values for the customer.
And what is slightly hidden in B2B is that it is important to prepare NUMBERS . In an e-shop, it is something different, there we have a shopping cart and it is known. So it is good to make a so-called "funnel" and tell yourself which channels are used in the communication mix and what I can get from them, when I know that I have, for example, a production director, a buyer or a CEO on the other side. Because I know how many of them are on LI, how many I can reach in organic. And then as a marketer I should know the effectiveness of those channels , i.e. how many of those people, when I reach them, will respond to my message and how many of them the salesperson contracts. So it is not true that it cannot be measured.
To summarize, a marketing manager:
Creates and manages marketing strategy and marketing plan.
Implements and coordinates – for current and new customers.
Evaluates and interprets results for maximum benefit.
Optimizes communication.
So what is the marketing strategy?
Jana: A marketing strategy has no basis in what it should contain. That is, it can be new zealand phone number list short or long . But it should definitely contain parts that simply have to be there. The very first topic when creating a marketing strategy is: CUSTOMER. So the marketer must know exactly who they are. In B2B, it is of course a company, but now it is also necessary to define who they are specifically in that company. What is their job position? Who is the decision-maker? Who opens the wallet? In what field do they work, in what location? The marketer will get this information from the salesperson. The second thing is to have it clear what the customer wants. What are their objections, arguments, what should I prepare for PRODUCTS, SERVICES. What are the important information and argumentative values for the customer.
And what is slightly hidden in B2B is that it is important to prepare NUMBERS . In an e-shop, it is something different, there we have a shopping cart and it is known. So it is good to make a so-called "funnel" and tell yourself which channels are used in the communication mix and what I can get from them, when I know that I have, for example, a production director, a buyer or a CEO on the other side. Because I know how many of them are on LI, how many I can reach in organic. And then as a marketer I should know the effectiveness of those channels , i.e. how many of those people, when I reach them, will respond to my message and how many of them the salesperson contracts. So it is not true that it cannot be measured.