What are the key benefits of Google Analytics 4?

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Habib01
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What are the key benefits of Google Analytics 4?

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Graphical representation of the source of visits in HubSpot Analytics:

Screenshot 2023-05-17 124123

GA4 provides an overview of traffic sources and media , where source refers to the origin of the traffic, such as a search engine or domain. Medium represents a source category, which includes organic search, paid search based on cost per click, and referrals. So in GA4, your source/medium might appear as google/organic or facebook/referral, which is an example of a combination of source and medium components.

Source of GA4 visits:

Screenshot 2023-05-17 124555

Page views
With HubSpot, you can track the number of views per page, traffic, conversions, and other relevant metrics lebanon phone number data related to page views. One of the advantages of HubSpot is its clear visualization of page views data. With the help of customizable charts and reports, you can easily analyze and present all your results. HubSpot Analytics can also be easily integrated with other HubSpot features, such as content management and marketing automation , allowing you to track the performance of specific pages throughout the entire marketing process.

Page views in HubSpot Analytics:

Screenshot 2023-05-17 152750

With GA4, you can get accurate information about the number of views on each page, traffic, time spent on page, and other relevant metrics. In addition, GA4 allows you to create advanced data segmentations, allowing you to analyze page views by various criteria, such as countries, devices, or the aforementioned traffic source.
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