A website relaunch is often also the initial spark for a change in appearance. If you ask yourself the following questions, you may notice that your corporate design no longer meets current requirements or that you have developed further as a company. Use the process to give your company a more modern face.
Which 7 questions will help you achieve a first-class design result in your website relaunch?
What image do you want to convey? Should the website appear clear and modern or more vintage, reduced or natural, playful or exclusive? That depends on both your products or services and your target group. Imagine specific potential customers and think about what they are attracted to. If you haven't already done so, now is the time to define buyer personas .
Choosing a particular style influences china whatsapp data all other aspects. Fonts, icons and the general structure of the page must fit this style.
Get inspiration from other websites. Look at how others do it and note what you like and what you don't. With large companies, you can see what the state of the art is and what customers expect from modern websites. That doesn't mean you should copy them! Take a look at your competitors' websites too. Are there typical colors and image motifs in your industry? Then you can either use similar ones so that customers can immediately identify your site correctly, or you can deliberately use different elements to set yourself apart. As with everything, you have to know the rules to break them effectively.
2. What colors do you want to use on your website?
Colors don't just look nice, they have been proven to have an effect on mood and convey subliminal messages. First, you decide in general whether your page should look light or dark, colorful or minimalist, depending on the style you have chosen and the image you want to convey.
Then think specifically about your potential customers and their preferences. Remember that colors have different effects and attract different personality types.