They fill out a form on a landing page and thus become a lead . If they agree to receive marketing information and confirm their consent with the mandatory double opt-in click (and thus a subscription), they become a Marketing Qualified Lead (MQL) . Now the automated lead nurturing process begins, in which you want to turn the MQL into an SQL, i.
e. a sales qualified lead . This happens when the MQL responds positively list of us mobile number database to the lead nurturing and, for example, converts again, leaves their phone number or books a personal appointment. Now the sales department takes over, conducts personal discussions and wants to present an offer to the SQL so that it becomes an opportunity . Normally, further discussions and negotiations take place here, which ideally result in a new customer .
Biggest Hurdle in Nutrition It doesn't have to happen exactly like that and of course depends on the product or service, but it is quite typical. In principle, it looks great, doesn't it? Yes, if it weren't for the lead, who simply doesn't behave the way this theory wants. The biggest and most difficult hurdle to overcome is usually the MQL to SQL phase , i.
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