Inbound Marketing – current status and trends

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The goal firmly in sight – let's get started with the website relaunch
Now you are ready to plan the concrete implementation of your website relaunch. You know what you want to change and why. You know who your potential customers are and what they are looking for. Now you can formulate the appropriate content to be found. Get started!

Latest findings from the HubSpot report "State of Inbound 2018"
HubSpot surveyed 6,200 participants from 99 countries for its "State finland whatsapp data of Inbound 2018" report, painting a comprehensive picture of online marketing and inbound strategies. What actually works in practice, what are the regional differences, and how do you make a company fit for the future?
The latest inbound marketing report answers all these questions.

For this German version, the answers of the German-speaking survey participants (DACH) were taken into account and presented graphically. Where appropriate, comparisons were made with data from other parts of the world.
We have compiled the key findings of the study for you:
The most important marketing goals remained the same: 58% of respondents want to increase traffic to the website and 57% say that converting visitors or leads into customers is a priority. 46% see increasing sales from existing customers as their most important task. But how do they want to achieve this?
1. Content is becoming increasingly important
While search engine optimization remains the number one inbound marketing project, content distribution and amplification and blog post creation follow closely behind. Since relevant content is becoming increasingly important for SEO and ultimately for lead generation, these two points are closely related. In content marketing, greater emphasis is placed on different formats to address different target groups, and visual content such as videos is used more frequently.