Things like user experience on the

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But that only helps you if you can generate traffic for your landing page and catch the fish there. It's about the actual traffic on your website and the conversion, the conclusion on your landing page where the visitor completes the action you want them to. That's the great moment when the user buys, enquires, registers or downloads something - in other words, becomes a lead or customer.

Important metrics for you are the click-through rate (CTR) and the conversion rate (CR). Both are very important. If you work with email marketing, the opening rate is an important metric, as is the click rate.

The click rate tells you how many people clicked on ghana whatsapp data your post, search result or ad as a percentage of the impressions. This can vary greatly, but generally speaking, the higher the click rate, the better and more relevant you are. You should take a critical look at this. If the click rate is not as good as it should be compared to benchmarks, this can be due to two factors:

The content does not address the problem or interest of your target group well enough. Simply changing an image or the headline can make a big difference.
You may not have a clear call to action (CTA) that irresistibly draws people from the search engine, social network or elsewhere to your website and encourages them to click.
These two points also apply to the conversion rate (CR). website and page structure also play a role here. Ideally, the target page should be a special landing page that serves only one purpose: to achieve the conversion for you. Everything is therefore tailored to this - any distraction on the page should be avoided - ideally even navigation to other pages should be banned from the landing page.

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The conversion rate is the most important metric of all. It should logically be as high as possible. It is so important because it is an indicator of how many target actions your visitors perform. Because many conversions ideally mean many new leads, many customers, a lot of sales and therefore maximum success on the Internet. This can just as well refer to potential employees. Because with demographic change, effective employee marketing is becoming more and more important.