Top 10 Email Marketing Tools
Posted: Mon Feb 17, 2025 10:24 am
Brevo is an email marketing tool that stands out for its affordable rates and unlimited contacts. It offers pricing plans tailored to businesses of all sizes, starting with a free plan that allows you to send up to 300 emails per day (or 9,000 per month).
Their pricing model is always based on monthly shipment volume. Brevo is available in six languages, including Spanish, and also offers customer support in this language. It currently has more than 500,000 active users in 180 countries.
One of Brevo's main strengths is its automation features, available in the free version and in all paid plans (limited to 2000 contacts with the Free and Starter plans).
Brevo's API can track a wide variety of events on your website and run automated emails based on them. It's handled through an intuitive interface that requires no technical knowledge.
In addition to the email marketing platform, Brevo is a multi-channel digital marketing tool with features such as SMS marketing, WhatsApp campaigns, web chat, sales CRM, etc., as well as integrations with more than 55 external platforms such as WordPress and Shopify. Facebook Ads, A/B testing, and landing page editor are available in the Premium plan.
Advantages
Advanced marketing automation and segmentation from the free plan
Web chat and SMS marketing in the free plan (SMS sending is paid with credits)
Unlimited contacts and 9000 emails per month in the free version
Customer service and interface in Spanish
Disadvantages
Does not offer multivariate testing (A/X testing)
Landing page editor and A/B testing not available with Free and Starter plans
Limit of 300 emails per day on free plan
2) Mailchimp
Email marketing tool - Mailchimp
Mailchimp is one of the most popular email platforms, with around 11 million active users worldwide. It stands out in particular for the simplicity of its interface and the additional email marketing features it includes. It offers a free plan that allows you to send 1,000 emails per month, with no daily sending limit.
Mailchimp's pricing model is primarily based on the number of contacts, although there are many Mailchimp alternatives that base their prices on other aspects such as the number of emails sent. As the volume of subscribers (or the number of lists, which count as new contacts even if they include existing contacts) increases, Mailchimp's price increases. Currently, Mailchimp's paid plans also impose an additional limit on the volume of emails sent, which corresponds to the contact threshold multiplied by ten.
Mailchimp offers, among other features, an intuitive email editor and integrations with more than 45 platforms, including WordPress, Canva… Automation is only available with paid plans and advanced segmentation can only be used with the Premium plan. However, it offers a landing page editor with the free plan. Mailchimp's platform has evolved and incorporates features such as a sales CRM, but it does not offer SMS marketing.
Advantages
Clear and intuitive user experience
Landing page editor on the free plan
Many tutorials created by outsiders
Disadvantages
Automation and segmentation not available in the free plan and limited in the Essentials plan
Does not have SMS marketing
Transactional emails are charged separately (there is a demo with 500 free emails)
English interface
Brevo or Mailchimp? Which one to choose?
3) Mailjet
Email marketing tool - Mailjet
Mailjet is an email marketing tool that stands out for its functionality for thailand phone number list sending transactional emails. Like Brevo, it has an SMTP server (necessary for this type of sending) integrated into all its plans, including the free version. Mailjet's Free plan allows you to send up to 200 emails per day. Payment rates depend on the volume of emails sent per month.
This tool also offers a handy A/X testing feature that allows you to compare the performance of multiple versions of the same email marketing campaign to determine which one works best. Other benefits of Mailjet include extensive segmentation possibilities starting from the Basic plan and integrations with over 70 third-party tools.
However, some features such as email automation are only available on the Premium plan. Mailjet only allows you to configure certain predefined scenarios, but has limitations for basing automation on more complex conditions.
Advantages
Advanced A/B and multivariate testing
Effective transactional email features
Numerous integrations with other tools
Disadvantages
Segmentation and automation of paid-only marketing
It does not include complementary digital marketing features (SMS, landing pages, web chat, CRM, etc.)
Limit of 200 emails per day with the free plan
Mailjet or Brevo? Which one best suits your needs?
4) Mailrelay
Email marketing tool - Mailrelay
Mailrelay is an email marketing tool that stands out for its free version: it allows you to send up to 80,000 emails per month, with no daily sending limit. However, this free plan is limited to 20,000 contacts. It is also possible to buy prepaid vouchers to pay for emails sent, instead of monthly payments.
Another advantage is that customer support is available in Spanish, which is important for resolving more technical or advanced queries. The tool offers an A/B testing function in all its plans that helps understand what needs to be improved or optimized in email marketing campaigns.
In the area of marketing automation or other advanced features, Mailrelay has limitations regarding the tracking of website events, behaviors or actions. It also does not offer other complementary digital marketing features that can reinforce your email marketing strategy.
Advantages
Comprehensive free version: 80,000 emails per month with no daily limit
Possibility of contracting a prepaid rate based on the emails sent
Interface and support in Spanish
A/B testing on the free plan
Disadvantages
Pretty basic automated responses
Difficult to handle interface
Limited contacts
It does not have SMS marketing or a landing page creator
How to choose between Brevo and Mailrelay?
5) MDirector
Email marketing tool - MDirector
MDirector is an email marketing tool with an editor to create your emails and reports to track your campaigns. It has a free version that, like Brevo's, allows you to send up to 300 emails per day. However, in the case of MDirector, the number of subscribers with this plan is limited to 5,000.
Landing pages can also be created for free, but are limited to 1,000 visits per month. Only the most expensive plan — MD Total — allows unlimited visits to landing pages. MDirector offers SMS marketing in all of its paid plans.
An advantage of MDirector is the customer support available in Spanish. The platform also has an A/B testing feature in its paid plans. Marketing automation is restricted to MD PRO (only 5 scenarios) and MD Total (unlimited) plans. MDirector rates depend on the number of monthly sends, with unlimited contacts on all paid plans.
Their pricing model is always based on monthly shipment volume. Brevo is available in six languages, including Spanish, and also offers customer support in this language. It currently has more than 500,000 active users in 180 countries.
One of Brevo's main strengths is its automation features, available in the free version and in all paid plans (limited to 2000 contacts with the Free and Starter plans).
Brevo's API can track a wide variety of events on your website and run automated emails based on them. It's handled through an intuitive interface that requires no technical knowledge.
In addition to the email marketing platform, Brevo is a multi-channel digital marketing tool with features such as SMS marketing, WhatsApp campaigns, web chat, sales CRM, etc., as well as integrations with more than 55 external platforms such as WordPress and Shopify. Facebook Ads, A/B testing, and landing page editor are available in the Premium plan.
Advantages
Advanced marketing automation and segmentation from the free plan
Web chat and SMS marketing in the free plan (SMS sending is paid with credits)
Unlimited contacts and 9000 emails per month in the free version
Customer service and interface in Spanish
Disadvantages
Does not offer multivariate testing (A/X testing)
Landing page editor and A/B testing not available with Free and Starter plans
Limit of 300 emails per day on free plan
2) Mailchimp
Email marketing tool - Mailchimp
Mailchimp is one of the most popular email platforms, with around 11 million active users worldwide. It stands out in particular for the simplicity of its interface and the additional email marketing features it includes. It offers a free plan that allows you to send 1,000 emails per month, with no daily sending limit.
Mailchimp's pricing model is primarily based on the number of contacts, although there are many Mailchimp alternatives that base their prices on other aspects such as the number of emails sent. As the volume of subscribers (or the number of lists, which count as new contacts even if they include existing contacts) increases, Mailchimp's price increases. Currently, Mailchimp's paid plans also impose an additional limit on the volume of emails sent, which corresponds to the contact threshold multiplied by ten.
Mailchimp offers, among other features, an intuitive email editor and integrations with more than 45 platforms, including WordPress, Canva… Automation is only available with paid plans and advanced segmentation can only be used with the Premium plan. However, it offers a landing page editor with the free plan. Mailchimp's platform has evolved and incorporates features such as a sales CRM, but it does not offer SMS marketing.
Advantages
Clear and intuitive user experience
Landing page editor on the free plan
Many tutorials created by outsiders
Disadvantages
Automation and segmentation not available in the free plan and limited in the Essentials plan
Does not have SMS marketing
Transactional emails are charged separately (there is a demo with 500 free emails)
English interface
Brevo or Mailchimp? Which one to choose?
3) Mailjet
Email marketing tool - Mailjet
Mailjet is an email marketing tool that stands out for its functionality for thailand phone number list sending transactional emails. Like Brevo, it has an SMTP server (necessary for this type of sending) integrated into all its plans, including the free version. Mailjet's Free plan allows you to send up to 200 emails per day. Payment rates depend on the volume of emails sent per month.
This tool also offers a handy A/X testing feature that allows you to compare the performance of multiple versions of the same email marketing campaign to determine which one works best. Other benefits of Mailjet include extensive segmentation possibilities starting from the Basic plan and integrations with over 70 third-party tools.
However, some features such as email automation are only available on the Premium plan. Mailjet only allows you to configure certain predefined scenarios, but has limitations for basing automation on more complex conditions.
Advantages
Advanced A/B and multivariate testing
Effective transactional email features
Numerous integrations with other tools
Disadvantages
Segmentation and automation of paid-only marketing
It does not include complementary digital marketing features (SMS, landing pages, web chat, CRM, etc.)
Limit of 200 emails per day with the free plan
Mailjet or Brevo? Which one best suits your needs?
4) Mailrelay
Email marketing tool - Mailrelay
Mailrelay is an email marketing tool that stands out for its free version: it allows you to send up to 80,000 emails per month, with no daily sending limit. However, this free plan is limited to 20,000 contacts. It is also possible to buy prepaid vouchers to pay for emails sent, instead of monthly payments.
Another advantage is that customer support is available in Spanish, which is important for resolving more technical or advanced queries. The tool offers an A/B testing function in all its plans that helps understand what needs to be improved or optimized in email marketing campaigns.
In the area of marketing automation or other advanced features, Mailrelay has limitations regarding the tracking of website events, behaviors or actions. It also does not offer other complementary digital marketing features that can reinforce your email marketing strategy.
Advantages
Comprehensive free version: 80,000 emails per month with no daily limit
Possibility of contracting a prepaid rate based on the emails sent
Interface and support in Spanish
A/B testing on the free plan
Disadvantages
Pretty basic automated responses
Difficult to handle interface
Limited contacts
It does not have SMS marketing or a landing page creator
How to choose between Brevo and Mailrelay?
5) MDirector
Email marketing tool - MDirector
MDirector is an email marketing tool with an editor to create your emails and reports to track your campaigns. It has a free version that, like Brevo's, allows you to send up to 300 emails per day. However, in the case of MDirector, the number of subscribers with this plan is limited to 5,000.
Landing pages can also be created for free, but are limited to 1,000 visits per month. Only the most expensive plan — MD Total — allows unlimited visits to landing pages. MDirector offers SMS marketing in all of its paid plans.
An advantage of MDirector is the customer support available in Spanish. The platform also has an A/B testing feature in its paid plans. Marketing automation is restricted to MD PRO (only 5 scenarios) and MD Total (unlimited) plans. MDirector rates depend on the number of monthly sends, with unlimited contacts on all paid plans.