Action plan for the marketing plan

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Taking into account everything discussed so far, we see that it is essential to consider addressing five to ten marketing actions . This number is relevant if we think about achieving objectives in a timely manner.

All of these activities need to be based on the marketing plan. This ensures that the actions you are carrying out are in line with the objectives set out in the first point.

You need to clarify the activities to be developed, the person responsible for each of them, the bolivia mobile database expectations when carrying out the actions and the metrics used to evaluate the ROI.

It is essential to pay attention and propose alternative actions, also known as emerging ones. This is important since the market is constantly changing and characterized by dynamism. Thus, unforeseen events can happen and urgent situations may require rapid actions. To ensure that these are not inefficient, it is best to invest in a flexible marketing plan oriented to possible changes in the market.

6. Budget control and definition of metrics
It is essential to define in advance the amount that you are willing to invest in the marketing plan for a year. Having a defined budget guarantees that you do not exceed the investments in accordance with the company's possibilities and generate losses for the business.