Among the Marketing costs you should consider are

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Definition of strategies
Here we begin to delve into the tactics of the Marketing Plan, that is, how to implement the definitions into specific strategies, which then need to be broken down into operational definitions.

In this step, you must define which Marketing strategies will contribute to achieving the objectives of the Marketing Plan.

If your goal is to generate 2,000 leads next year, you will probably need Inbound Marketing , Content Marketing and SEO strategies , for example. Therefore, you need to think about them at this point.

In addition, it is also important to define the Marketing Mix strategies or 4 Ps of Marketing :

price ;
product ;
square ;
promotion .
These strategies are responsible for placing your brand on the market and must be aligned with the positioning of each target audience.

Since we are in a strategic level plan, you can only outline the main strategies and detail them in a specific plan, at a tactical level — an Inbound Marketing Plan, for example.

If you prefer to concentrate everything in a single plan, you can detail the strategies and actions bulgaria mobile database , as well as their specific objectives and indicators.

9. Resources and budget
What equipment and tools will you need to execute your plan? How much will you need to invest in each strategy? Now it's time to look at your pocketbook!



acquisition of tools;
hiring of employees;
employee training;
Ads campaigns ;
contracting of services;
expenses with internet, telephone, energy etc.
Marketing is one of the most expensive areas for companies, so investments must be well thought out and planned . And that is why they should also be part of the Marketing Plan.