Setting up a marketing plan

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Now that you know how to start a successful business, you need a quality marketing plan .

It cannot be left for later, since, without good marketing, winning the first clients will be very difficult.

The first step to creating a good plan is to think, first and foremost, about your people .

Who are you going to sell to? Who are the likely customers of your business?

Good personas are the result of thorough research into your audience to understand who your ideal canada mobile database customers are.

From there, you need to map out what your main concerns are regarding your audience and through which channels you will reach them.

After this initial phase, there are three key steps you will need to follow in your marketing plan. These are:



Planning
At this stage, all information relating to the business environment is re-evaluated.

You will have to analyze aspects such as your positioning, the profile of your target audience - hence the importance of personas - as well as what your main objectives would be with marketing actions.

Next, it is time to outline the strategy that will be followed.