Shopify is an online store editing program that can be used without technical skills. It stands out for the variety of designs, functionalities and applications it offers.
Shopify homepage.
In 2020, Shopify is one of the best and most used ecommerce creation platforms in the world. It serves more than a million users worldwide, a figure that is not bad at all if we take into account that it does not have a free plan.
Shopify Pricing
Shopify is free to use for an initial 14-day trial period. After that, the cheapest brazil phone number list plan costs $29 per month (€23.81). For that price, you can have a sizable online store, where you can sell unlimited products.
On the other hand, this basic plan does not offer the option to sell in multiple languages. Additionally, Shopify charges a commission of approximately 2% for each sale if Shopify Payments is not used as a payment gateway.
If you already have a website and want to start selling on it, a cheaper option is the Shopify Lite plan, which costs $9 per month. This allows you to add buy buttons and process online payments, but you don't get access to all of Shopify's features.
Shopify offers additional features with other, more expensive plans, which can be viewed on their pricing page .
Advantages of Shopify
Shopify's potential lies in its numerous features that make it easy to create and manage an online store. These are the most notable:
Design templates or themes
Shopify's design templates or themes are fully customizable and offer functional and professional designs. However, there are only nine free templates, which is significantly less than on other platforms. Paid themes number 64 and range in price from $100 to $180.
So, if you want your ecommerce store to have an original look, you will probably have to pay for it.
In all cases, the themes include social media link buttons, customizable content sections, or resources to optimize SEO positioning, among other features. All of them are adapted to mobile devices (or cell phones).
In the Shopify Theme Store , you can browse and filter available templates.
Shopify templates.
Intuitive drag & drop editor
After choosing a theme, you can customize it with your own products and content. Shopify offers an intuitive drag-and-drop editor with a visual finish. Simply add content blocks exactly as they will appear to the end user and give each page the look you want.
With this editor you can create product pages, collection pages, integrate a blog, etc.
Products and inventory
Products for sale are the foundation of any e-commerce website. That's why it's recommended to add them one by one, with their corresponding information and images.
In addition to the website editor, Shopify offers a specific interface for products. For each product, you can add its price, description, photos, and parameters for SEO positioning.
You can also offer different variants of the same product, with a maximum of three options to define them (for example: size, color and material).
Also, in the inventory section you will control the stock of your products. Later we will see that there are different Shopify apps to coordinate shipments with orders and inventory.
Payment Management
Online stores built with Shopify allow you to automatically process payments. The way to do this without fees is to use their own payment gateway, Shopify Payments , which allows you to process payments by bank card, Google Pay, Apple Pay, etc.
The downside is that Shopify Payments is available in a limited number of countries. At the moment, Spain is the only Spanish-speaking country that is part of them. You can check the updated list here .
The alternative to Shopify Payments is to use a supported third-party payment gateway. In that case, Shopify will charge a commission on sales, which will be around 2% with the basic plan.
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