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Conversion rate = (number of actions taken ÷ number of visitors) × 100

Example: 100 unique visitors came to your website in 1 month, 3 of whom filled out the contact form. Therefore, the conversion rate is 3%.

Clients often ask us what general conversion rate value can be considered successful and what number they should follow. But there is no such thing. It all depends on the area in which you do business.

In B2B, your goal will most often be to collect leads that you need to work with (for example, in a sales department) to turn into clients. The path to conversion is therefore much longer than in B2C businesses.

Based on its research , FirstPageSage described that the average conversion rate in financial albania phone number data services, for example, was 1.9%, while in the education sector it was 2.8% and the highest was achieved by law firms at 7.4%. The average conversion rate of B2C e-shops ranges between 2.5% and 3%, with the goal of most online shops being just above 3%. However, it is important to remember that there are a huge number of variables that play a role, so reducing all metrics to a single number can be overly simplistic. We recommend taking the conversion rate as a basic value from which you can delve into more detail.

Microconversions vs. macroconversions: When to track which ones
To get a comprehensive picture of the performance of your marketing campaigns and be able to make them more effective, we recommend tracking both macro and micro conversions:

Macro conversions (hard conversions) – the ultimate goal of your campaign, the value of which can be easily calculated
Microconversions (soft conversions) – an auxiliary conversion that tells you essential information about user behavior
Business objective Macro conversion Microconversions
Product/service sales Completed purchase Add to cart, Fill in delivery details
Collecting contacts of potential customers Submit the form View landing page
Promotion of the event Filling out the registration Landing page view, App download
Building a community around the brand Creating a customer account Viewing the customer account creation page, Downloading the app, Sharing content, Adding a comment.