What is RSS to Email and Why Do You Need to Use It?
Posted: Tue Feb 18, 2025 4:18 am
RSS emails are automatic email updates sent to subscribers whenever new content is published on a website.
Bloggers often use RSS to email to alert their subscribers about new blog posts.
With Brevo you can set up a recurring RSS campaign on a weekly/monthly basis or choose to send a new email as soon as new content is added to your RSS feed.
Advantages of RSS emails for bloggers
The obvious advantage of RSS campaigns is the ability to send notifications luxembourg phone number list directly to your subscribers' inboxes when a new article is published. This, of course, increases the chances of the post being read and views.
Email is a powerful direct line of communication. With the evolution of permission-based email marketing, the inbox has become a curated personal space.
People don't just give their email address to anyone anymore. If someone signs up to your contact list, it's because they're genuinely interested in your content.
The great thing about RSS emails is that you are sending a blog post notification to an already engaged audience.
The other advantage of recurring RSS campaigns is that they are automated. You just need to set up the RSS integration and watch the traffic come in.
Sounds like a good deal, right? Let's see how to set up RSS emails.
How to set up RSS for email campaigns with Brevo
Step 1: Connect Brevo's email marketing platform to your blog's RSS feed.
Once in the platform, go to the "Apps and Integrations" tab and select "RSS campaign" from the "Integrations" menu.
Don't have a Brevo account? Sign up for free to try Brevo's RSS to email service.
Step 2: Give your integration a name so you can easily refer to it later.
The next thing we'll do is connect your RSS feed URL.
(If you already know how RSS feeds work and have this URL handy, skip to step 3.)
What is an RSS feed?
RSS stands for Really Simple Syndication. It is a web feed that people can subscribe to and receive updates without having to visit the actual site.
An RSS feed is created using XML code. The XML document is a script that contains the main information about your blog posts (e.g. description, date, author, category).
This XML code is obtained and read by an RSS feed reader or news aggregator application.
Feedly is one of the largest and most popular RSS feed readers in use today.
Wait, people still read RSS feeds in 2020?
RSS feed readers like Google Reader were huge in the early days of the Internet. They were once used to aggregate a person's favorite news sites and content, but they've largely been replaced by social media news feeds.
But social media algorithms are frustrating users. The algorithms decide what content to display, and the result is often a messy mix of personal, press and advertising content.
For many, RSS is a way to regain control of their news and create an organized reading experience.
All the more reason to set up an RSS feed for your blog!
Bloggers often use RSS to email to alert their subscribers about new blog posts.
With Brevo you can set up a recurring RSS campaign on a weekly/monthly basis or choose to send a new email as soon as new content is added to your RSS feed.
Advantages of RSS emails for bloggers
The obvious advantage of RSS campaigns is the ability to send notifications luxembourg phone number list directly to your subscribers' inboxes when a new article is published. This, of course, increases the chances of the post being read and views.
Email is a powerful direct line of communication. With the evolution of permission-based email marketing, the inbox has become a curated personal space.
People don't just give their email address to anyone anymore. If someone signs up to your contact list, it's because they're genuinely interested in your content.
The great thing about RSS emails is that you are sending a blog post notification to an already engaged audience.
The other advantage of recurring RSS campaigns is that they are automated. You just need to set up the RSS integration and watch the traffic come in.
Sounds like a good deal, right? Let's see how to set up RSS emails.
How to set up RSS for email campaigns with Brevo
Step 1: Connect Brevo's email marketing platform to your blog's RSS feed.
Once in the platform, go to the "Apps and Integrations" tab and select "RSS campaign" from the "Integrations" menu.
Don't have a Brevo account? Sign up for free to try Brevo's RSS to email service.
Step 2: Give your integration a name so you can easily refer to it later.
The next thing we'll do is connect your RSS feed URL.
(If you already know how RSS feeds work and have this URL handy, skip to step 3.)
What is an RSS feed?
RSS stands for Really Simple Syndication. It is a web feed that people can subscribe to and receive updates without having to visit the actual site.
An RSS feed is created using XML code. The XML document is a script that contains the main information about your blog posts (e.g. description, date, author, category).
This XML code is obtained and read by an RSS feed reader or news aggregator application.
Feedly is one of the largest and most popular RSS feed readers in use today.
Wait, people still read RSS feeds in 2020?
RSS feed readers like Google Reader were huge in the early days of the Internet. They were once used to aggregate a person's favorite news sites and content, but they've largely been replaced by social media news feeds.
But social media algorithms are frustrating users. The algorithms decide what content to display, and the result is often a messy mix of personal, press and advertising content.
For many, RSS is a way to regain control of their news and create an organized reading experience.
All the more reason to set up an RSS feed for your blog!