Nurturing Leads Move Leads Down the Funnel

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This content must be of high quality and offer added value that is worth the price of the contact details. Otherwise, you will disappoint your interested parties and, in the worst case, drive them into the arms of your competitors. Typical examples of this are eBooks, white paper checklists or online training courses Step in the website relaunch Structure the content and choose an implementation method With the definition of your buyer persona, the findings from your analysis data and the content, you can now determine the structure and navigation of your website.


You should first decide on a method for website building: the pakistan mobile database classic approach or GrowthDriven Design (GDD). Classic website development You are probably familiar with the classic approach to relaunching your website. The website is developed until it corresponds to the specifications and is almost perfect. Only then does the golive take place. This process often takes half a year or longer.


Once launched, a website is often not touched or optimized using this method for a long time and leads directly to the next website relaunch after years Growth Driven Design (GDD) With the more agile method according to GrowthDriven Design, a so-called launchpad website is first developed which contains the most important content and is continuously expanded and optimized after Golive. A wish list is created beforehand which includes technical and content-related requirements for the website.