Affiliate marketing for e-shops and companies: What is it and how to get started with it?
Posted: Tue Feb 18, 2025 5:15 am
The popularity of affiliate marketing in the Czech Republic is constantly growing. This marketing tool is also used by many large players on the market, such as Alza, Bonami, Notino or Benu. However, medium and small e-shops are increasingly starting to get a taste for it. High-quality and long-term affiliate marketing can bring you up to 20% of the total turnover of your online business . You just need to know how to do it.
Read what affiliate marketing is, how it works, and if it's right for you. In the following article, we'll tell you everything you need to know about this marketing channel as a beginner advertiser.
What is affiliate marketing?
Affiliate marketing, sometimes referred to as commission marketing, is a type of performance norway phone number data marketing. It is a partnership commission program that benefits both parties involved – the company and its partner. Affiliate marketing allows you to promote services or products online through partners, who you reward based on their performance.
Before we start explaining how the affiliate system works, let's imagine who is involved in it:
affiliate advertiser – someone who wants to sell or promote their products, services or brand,
affiliate partner – someone who promotes the advertiser's products, services or brand.
An affiliate advertiser can be a company or an individual. Almost anyone can become an affiliate partner . The most common ones are:
websites,
blogs,
online catalogs,
magazines,
review portals,
cashback portals,
coupon websites,
news portals,
influencers,
podcasters.
How does affiliate marketing work?
The advertiser, i.e. you as a company or e-shop, creates and sets up an affiliate program that partners can register for. After registration, you provide them with a unique link or code that the partner will use to promote your product, service or brand in one of their marketing channels. For example, on their blog, website, social networks or perhaps in e-mailing.
Read what affiliate marketing is, how it works, and if it's right for you. In the following article, we'll tell you everything you need to know about this marketing channel as a beginner advertiser.
What is affiliate marketing?
Affiliate marketing, sometimes referred to as commission marketing, is a type of performance norway phone number data marketing. It is a partnership commission program that benefits both parties involved – the company and its partner. Affiliate marketing allows you to promote services or products online through partners, who you reward based on their performance.
Before we start explaining how the affiliate system works, let's imagine who is involved in it:
affiliate advertiser – someone who wants to sell or promote their products, services or brand,
affiliate partner – someone who promotes the advertiser's products, services or brand.
An affiliate advertiser can be a company or an individual. Almost anyone can become an affiliate partner . The most common ones are:
websites,
blogs,
online catalogs,
magazines,
review portals,
cashback portals,
coupon websites,
news portals,
influencers,
podcasters.
How does affiliate marketing work?
The advertiser, i.e. you as a company or e-shop, creates and sets up an affiliate program that partners can register for. After registration, you provide them with a unique link or code that the partner will use to promote your product, service or brand in one of their marketing channels. For example, on their blog, website, social networks or perhaps in e-mailing.