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Posted: Tue Feb 18, 2025 6:16 am
They create a lot of content in Porto and it is quite time-consuming, so they also use the magic of recycling . However, the primary goal of the magazine is not to acquire new clients, it is mainly about building and maintaining trust.
Listen to the recording of the conversation to find out which Port formats work best and which ones users are no longer interested in. You will also learn what content success metrics Ondřej monitors .
Social networks, influencers and affiliates as a source of conversions
Of course, Port also uses social networks, where they mainly publish the magazine's content, even in a paid form. An interesting chapter is the cooperation with influencers, which also includes affiliates. Ondřej considers the most successful cooperation with Kovy , who has been a client of Port since its inception and came up with a new communication strategy as part of the cooperation. The affiliate program runs more or less spontaneously in Port. They do not address partners in any way, but so-called finfluencers who create their own content report to them.
Ondřej considers paid collaborations and affiliates to be interesting sources, however, it has to be " met " . Listen to algeria phone number data the recording to see which other (f)influencers Portu has successfully collaborated with and with whom it didn't work out . There are also specific examples.
Email for sending the newsletter and completing registration
Portu has an incredible 110 newsletter subscribers, in which they summarize what is happening on the markets and what is new in Portu. In e-mailing, they rely on regularity and consistency. They also work with automation and SMS marketing, using the Ecomail tool for these activities. Despite legislative restrictions, they are able to effectively evaluate the results of e-mailing. Find out how exactly in the interview. Ondřej will also show e-mail automation scenarios .
Listen to the recording of the conversation to find out which Port formats work best and which ones users are no longer interested in. You will also learn what content success metrics Ondřej monitors .
Social networks, influencers and affiliates as a source of conversions
Of course, Port also uses social networks, where they mainly publish the magazine's content, even in a paid form. An interesting chapter is the cooperation with influencers, which also includes affiliates. Ondřej considers the most successful cooperation with Kovy , who has been a client of Port since its inception and came up with a new communication strategy as part of the cooperation. The affiliate program runs more or less spontaneously in Port. They do not address partners in any way, but so-called finfluencers who create their own content report to them.
Ondřej considers paid collaborations and affiliates to be interesting sources, however, it has to be " met " . Listen to algeria phone number data the recording to see which other (f)influencers Portu has successfully collaborated with and with whom it didn't work out . There are also specific examples.
Email for sending the newsletter and completing registration
Portu has an incredible 110 newsletter subscribers, in which they summarize what is happening on the markets and what is new in Portu. In e-mailing, they rely on regularity and consistency. They also work with automation and SMS marketing, using the Ecomail tool for these activities. Despite legislative restrictions, they are able to effectively evaluate the results of e-mailing. Find out how exactly in the interview. Ondřej will also show e-mail automation scenarios .