Preference for visual and dynamic content

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Due to the large amount of information they are exposed to,Inesdi Business Schoolstates that strategies must have a user-centered approach and with ahighly visual content,attractive and personalized

Networks that tend to show video formats are the favorites of this generation.statistical termsInstagram is the most popular: on average, Gen Z uses Instagram for 18 hours and 17 minutes a month. In addition, it is the generation that spends the most time on social media: 36 hours a month and 70 minutes a day. Without a doubt, it is a generation that tends to consume short, interactive and visually appealing content.

Gen Z focuses on social and mental health issues
Recent studies highlight that Generation Z is not only concerned about physical health, but also aboutmental health. According to theIpsos Generations Report, millennials show higher levels of stress and loneliness, as well as a egypt phone number list strong tendency to start and maintain emotional relationships online.Deloitte in its studyalso supports this claim, stating that 46% of Gen Z feel stressed or anxious most of the time. Despite this, this is a generational group known for speaking openly about emotional well-being and seeking support from professionals.

Besides,According to data from Statista, one of the problems that most affects this generation is unemployment. In addition, they are highly sensitive to social and environmental problems. In fact, 69% of generation Z actively strive to reduce their impact in these areas. This awareness directly influences theirconsumer decisionsand in their loyalty to brands that share their values ​​and align with their concerns.

Mobile and digital first consumption
Smartphone use is central to the daily lives of centennials. According torecent research, 92% of young people Z use the Internet as their main source of information and consumption channel. This mobile-first approach means that most of their activities, from shopping to social interaction, are carried out through mobile devices.

In order to understand the needs of this generation, brands must ensure that theirdigital strategiesare optimized for this type of interaction.