Find out how to do quality content marketing in the financial sector

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Differences between SEO and PPC
PPC advertising ensures quick achievement of goals
While SEO generates unpaid traffic, PPC brings in paid traffic. Pay per click refers to paid advertising , where you pay when a user clicks on it. In our environment, PPC ads are most often run in the Google Ads and Sklik advertising systems, but also on Facebook.

PPC ads appear above organic search results , making them the easiest and fastest way to climb the rankings. Your ad will start showing as soon as you set it up and pay, so you can see your first results almost immediately. The cost per click varies depending on the industry and volume of keywords you’re targeting.

Advantages of PPC
It will quickly ensure visibility in search engines.
It generates a lot of data that you can use for other marketing activities.
You can easily test different targeting and formats.
Disadvantages of PPC
It only works as long as you pay for it.
For some industries, prices per click can reach up to hundreds of crowns.
Different advertising systems have different specifics that you need to know in order to set up your costa rica phone number data campaigns correctly.

Decide according to the situation
Now let's look at some practical examples of when it is more beneficial to focus on SEO and when on PPC. Focus on SEO if

you are just creating your website , because it is ideal to start optimizing it when you are already building its structure,
you don't have a very large budget,
you want to build authority as a brand,
You have the space and interest to create content that appeals to your audience at different stages of the buying cycle.
you want to maximize the long-term return on your investment,
you only need to see results in a matter of months.