Influencers are people who have gained credibility, experience, and a good number of followers on social media. Thanks to their online presence and authentic content, they have generated meaningful connections with their audience.
They are content creators who have gone a step further in terms of digital footprint : their level of engagement is high and the relationship with their audience is highly interactive. They are also extremely interesting profiles for agencies and companies. Brands canCollaborate with influencersso that they can promote their products or services spontaneously and naturally. Let's not forget that influencers are people who, as their name suggests, have a certain influence on the behavior of their followers . Through authentic and attractive content, influencers can effectively advertise brands.
If you are wonderingwhat influencers do, keep in mind that their main role is to produce authentic and varied content. They do this through different formats and publications. Below, we share some of the most popular ones.
Social Media Posts: Influencers share images and videos on platforms like Instagram, honduras phone number list Facebook, X andTikTokThese posts often reflect their personal experiences, opinions and recommendations.
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Blog posts: Although they are the least common, some influencers write in-depth articles on topics of their specialty. These posts provide detailed information, tips, and reviews to inform and engage their audience. This is a common format in B2B marketing.
An excellent example of a blog run by an influencer that provides detailed and specialized content is that of@ffitcoco, whose blog, called "ffitcoco house," focuses on topics related to health, wellness, and fitness. On her blog, @ffitcoco shares articles ranging from workout routines, nutrition tips, to fitness product reviews.
Videos: Influencers create short or long videos for platforms like YouTube or TikTok. These pieces can include vlogs, tutorials, challenges, product reviews,unboxings and much more.
Continuing with the same example above,@ffitcocouses videos to connect with her audience in a more visual and dynamic way, in her vlog on YouTube, addressing topics similar to those on her blog, but with a more personal and direct approach.
Podcast: It is becoming more and more common to find influencers who have their own podcast. There they discuss topics relevant to their audience, share stories or interview other people relevant to their sector.
The Se Regalan Dudas podcast is an example of a duo of Mexican influencers who discuss topics of personal development, relationships, and mental health. On their podcast, they interview experts and personalities from different fields, creating a space for deep and meaningful conversation that resonates with their audience.
Another example is the podcast Entiende Tu Mente , led by influencers in the psychological field who discuss topics of psychology and mental well-being, offering educational and accessible content for everyone.
Live broadcasts: Live broadcasts on platforms such as Instagram Live,TwitchTikTok allows influencers to interact directly with their audience in real time. It's a fun and spontaneous way to answer questions and share their opinions on various topics. Remember: the streaming format strengthens the connection with followers thanks to its immediacy.
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Webinars and workshops: Some influencers offer educational sessions or workshops in which they share their knowledge and experiences with the community. This is common among people in the academic, scientific or creative fields.
Isabel Alguacil, an influencer specializing in gardening and floral design, offers webinars where she teaches gardening and floral arrangement techniques. These virtual workshops allow her to share her experience and knowledge in a structured and educational way.
Infographics and visual content: Influencers create visually appealing content, such as infographics or visual guides. A clear example of this are LinkedIn guides or Instagram carousels. These formats are designed with clarity and charm, while also conveying concise and valuable information.
Samantha Clarke , an expert in workplace happiness and wellbeing, uses LinkedIn to share infographics that summarise key concepts about workplace culture and personal development. These infographics are clear, visually appealing and provide valuable information in an easy-to-digest format.
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