What is Email Marketing?
Posted: Tue Feb 18, 2025 8:40 am
As the name suggests, email marketing is a marketing method that uses email. Not only does it involve approaching potential customers by email, which was previously done by direct mail, but it also makes it possible to carry out more diverse promotional activities by using the unique features of email and the internet.
Email marketing is one of the classic methods of online sales promotion. The fact that such a classic method is still in use today is a sign of its effectiveness, and in recent years email marketing has evolved even indonesia whatsapp number data further to become one of the most important methods for companies.
3 benefits of email marketing
There are four main benefits to using email marketing:
Above all, low cost
Direct mail requires printing and shipping costs for each piece, but email does not have these costs. Even if you send a large number of pieces, there is almost no impact on the cost, so it is overwhelmingly low cost.
The content of the delivery can be finely optimized according to the attributes of the recipient.
Since emails can be sent with optimal content and timing based on the attributes of the recipient, it is possible to achieve higher accuracy. In addition, unlike direct mail, it does not increase paper waste, and has the advantage of being less likely to give a bad impression to the recipient.
The effect can be verified
You can measure the open rate of the emails you send, the number of visits, and the number of sales that led to them, which can be useful for verifying the content of your emails. By going through the PDCA cycle, the accuracy of your email marketing will increase, so you will be able to see the results the more you continue.
Email marketing is one of the classic methods of online sales promotion. The fact that such a classic method is still in use today is a sign of its effectiveness, and in recent years email marketing has evolved even indonesia whatsapp number data further to become one of the most important methods for companies.
3 benefits of email marketing
There are four main benefits to using email marketing:
Above all, low cost
Direct mail requires printing and shipping costs for each piece, but email does not have these costs. Even if you send a large number of pieces, there is almost no impact on the cost, so it is overwhelmingly low cost.
The content of the delivery can be finely optimized according to the attributes of the recipient.
Since emails can be sent with optimal content and timing based on the attributes of the recipient, it is possible to achieve higher accuracy. In addition, unlike direct mail, it does not increase paper waste, and has the advantage of being less likely to give a bad impression to the recipient.
The effect can be verified
You can measure the open rate of the emails you send, the number of visits, and the number of sales that led to them, which can be useful for verifying the content of your emails. By going through the PDCA cycle, the accuracy of your email marketing will increase, so you will be able to see the results the more you continue.