What is cold calling?
Posted: Tue Feb 18, 2025 8:54 am
Now in the midst of the COVID-19 pandemic: How to shift from cold calling to inside sales
First of all, what kind of sales style is cold calling?
Simply put, it is a sales technique where you suddenly visit the other party and make a pitch without making an appointment. It may be hard for the younger generation to imagine, but in the past, it was not uncommon for new employees to visit every office building from top to bottom as part of their training, carrying their business cards and making sales calls.
It is now difficult for outsiders to enter the office for security iraq whatsapp number data reasons, and on top of that, with the COVID-19 pandemic placing emphasis on reducing face-to-face contact, there is growing opposition to making unexpected visits.
Of course, cold calling can still be effective in some industries and for some companies, but it would be natural to think that in the future we will see a shift from these traditional sales methods to sales that utilize IT.
The benefits of walk-in sales
Cold calling is becoming a thing of the past, especially for the younger generation, but of course there are benefits to it. Let's explain the benefits of cold calling that are still valid today.
① You can start negotiations immediately
If you go to a place where there is a need for your product or service, you may be able to enter into a sales negotiation right away. If you "need to make a sale today," you may be able to make a sale right away.
First of all, what kind of sales style is cold calling?
Simply put, it is a sales technique where you suddenly visit the other party and make a pitch without making an appointment. It may be hard for the younger generation to imagine, but in the past, it was not uncommon for new employees to visit every office building from top to bottom as part of their training, carrying their business cards and making sales calls.
It is now difficult for outsiders to enter the office for security iraq whatsapp number data reasons, and on top of that, with the COVID-19 pandemic placing emphasis on reducing face-to-face contact, there is growing opposition to making unexpected visits.
Of course, cold calling can still be effective in some industries and for some companies, but it would be natural to think that in the future we will see a shift from these traditional sales methods to sales that utilize IT.
The benefits of walk-in sales
Cold calling is becoming a thing of the past, especially for the younger generation, but of course there are benefits to it. Let's explain the benefits of cold calling that are still valid today.
① You can start negotiations immediately
If you go to a place where there is a need for your product or service, you may be able to enter into a sales negotiation right away. If you "need to make a sale today," you may be able to make a sale right away.