How do I set up machine learning for Facebook ads?
Posted: Tue Feb 18, 2025 9:06 am
Facebook Ads Machine LearningNow, let's set up the minimum settings for machine learning in Facebook ads.
With Facebook ads, your first goal should be to get 50 conversions .
Achieving this allows machine learning to work efficiently and optimise delivery.
With machine learning working smoothly, the key point is "how to acquire conversions efficiently."
It is common to measure conversions by brazil cell phone number list creating "custom conversions" based on the Facebook pixel inserted on all pages of your website .
The Facebook pixel is a tag required for measuring conversions and retargeting in Facebook ads.
You will need to create a custom conversion and select the objective.
Let's take a look at the steps.
Create a pixel in your Facebook admin panel.
Next, select "Custom Conversion" from the menu and specify the URL of your purchase completion page.
Create a new campaign, click on “Conversions” and select Custom Conversion.
This completes the data collection settings for machine learning on Facebook ads.
Getting 50 conversions per week is necessary not only to make machine learning work smoothly, but also to increase the "estimated action rate."
"Estimated action rate" is one of the factors that determine the evaluation of Facebook ads.
If you don't get 50 conversions a week, your ad delivery will be reduced and may eventually be stopped.
Maintaining more than 50 conversions per week will also help you maintain a stable rate of conversions.
With Facebook ads, your first goal should be to get 50 conversions .
Achieving this allows machine learning to work efficiently and optimise delivery.
With machine learning working smoothly, the key point is "how to acquire conversions efficiently."
It is common to measure conversions by brazil cell phone number list creating "custom conversions" based on the Facebook pixel inserted on all pages of your website .
The Facebook pixel is a tag required for measuring conversions and retargeting in Facebook ads.
You will need to create a custom conversion and select the objective.
Let's take a look at the steps.
Create a pixel in your Facebook admin panel.
Next, select "Custom Conversion" from the menu and specify the URL of your purchase completion page.
Create a new campaign, click on “Conversions” and select Custom Conversion.
This completes the data collection settings for machine learning on Facebook ads.
Getting 50 conversions per week is necessary not only to make machine learning work smoothly, but also to increase the "estimated action rate."
"Estimated action rate" is one of the factors that determine the evaluation of Facebook ads.
If you don't get 50 conversions a week, your ad delivery will be reduced and may eventually be stopped.
Maintaining more than 50 conversions per week will also help you maintain a stable rate of conversions.