The state of content in Spain

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The editorial calendar is the action that has been most used to document content strategies during 2020.

The good news is that the number of professionals and companies that do not have anything resembling a content strategy is decreasing , although the number of those that do not have a documented content strategy is increasing slightly.

And the number of professionals and companies that have a defined communication plan is also increasing.

table of Contents

Actions to help with content strategy
Objectives when using content
How to measure the indonesia telegram data achievement of objectives
Own content and channels
Content vs curation
Channels for distributing content
Promotion of content
Outsourcing content​
Who creates or manages the content?
The most present profiles
How many people work with content?
Time spent on content
Conclusions
Sources of information
Interesting and revealing conclusions are those collected in the report “State of content in Spain 2020” that Eva Sanagustín has prepared annually since 2012 to find out how the corporate use of content in companies evolves.

Eva Sanagustín is a leading content marketing professional, a marketing professor at several Spanish universities and business schools, and the author of a dozen books on marketing and networking, both individually and collectively.