Content marketing or content is king. The non-intrusive strategy of the only marketing we have left

[olivia25]

In 1996, Bill Gates first used the expression “Content is King” or content marketing, an expression that has been used many times and not always in a very appropriate way. The founder of the omnipresent Microsoft company , 24 years ago, explained in a visionary article the importance that content would have in the emerging world of the Internet.

In that article, Gates spoke of Internet content as the provision of information or entertainment and warned of the need for more traditional media to adapt to interactive news.

He also pointed out the opportunities that were opening up for businesses and pointed out that no company was too small to take part in these opportunities. Another interesting reflection was that on the Internet anyone could publish the content they created.

More than 24 years later, the expression “Content is King” is frequently used to highlight the central role that content marketing plays in today's digital marketing strategies, the only iran telegram data marketing left, as Seth Godin , one of the most important marketing theorists of the 21st century, would say.

table of Contents
But what is content marketing?
Content marketing Why is it important?
The content marketing strategy
Content marketing vs inbound marketing
Conclusions

1. But what is content marketing?
For a content marketing pioneer like Joe Pulizzi (founder of the Content Marketing Institute and author of the reference book “Epic Content Marketing”), it is a technique focused on the creation and distribution of valuable, relevant and consistent content to attract and retain a very defined audience, with the intention of converting them into customers.

According to this definition, to develop a successful content marketing campaign we must define three different but complementary processes: what content we have to create, how we have to create it and how we are going to distribute it.

For the first process, we must thoroughly analyze the target audience we are addressing, in order to learn as much detail as possible about their way of consuming information, what their hobbies are, etc.