Examples of microspecializations:

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Instead of “marketing consultant” → “content marketing strategy specialist for SaaS companies”
Instead of “business advisor” → “expert in transforming small family businesses into modern organizations”
Instead of “career coach” → “mentor for IT specialists who want to become managers”
The most important thing in all of this is to be pigeonholed. Our goal is for our audience to associate us with something very specific and rare.
The most important thing at the end is how to use these personal branding trends in practice?
The key is not to try to hong kong whatsapp number data everything at once. Here is a 3-step plan of action.
Step 1: Audit of the current situation
Where are you now?
Which trends are most important to your industry?
What can you implement the fastest (it's about action, not thinking!)?
Step 2: Priority Plan
Choose one main area to develop
Set specific goals for the next 3 months
Plan a to-do list
Step 3: Take action
Create content
Collect data (and account for KPIs)
Analyze progress (I recommend doing this with AI)