How to improve CTR in Google Ads?
Posted: Wed Feb 19, 2025 5:02 am
According to WorldSteam's 2022 research, the average conversion rate in Google Ads ads is as high as 3.75%. This is due to the popularity of the Google search engine and the trust that users have in Google ads. That's why about 65% of small and medium-sized businesses rely on Google Ads ads. Are you also investing in Google ads, but are not getting the expected results? This may be due to the low click-through rate ( CTR ) of the ad. Find out how to improve CTR in Google Ads to increase conversion.
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What is a good click-through rate in Google Ads?
Are you wondering if you need to change anything in your ads at all because you don't know what a good click-through rate is in Google Ads?
Let's start with the basics, this parameter affects sales results and conversions, so even without calculations you can determine if CTR improvement is necessary - when you are not satisfied with the number of sales compared to the number of clicks. Want to go into details? Start by calculating CTR according to the formula below:
CTR = Clicks/Impressions x 100 (%)
For example, if the ad was displayed italy whatsapp number data times and received 10 clicks, the CTR would be 2%. Is this a good result?
The average CTR for Google Ads is 2-6%, but a lot depends on:
● channel used:
○ Google Ads campaign – a good CTR result is 0.2-2%;
○ mailing campaign – a good CTR result is 2-5.5%;
○ Social Media campaign – a good CTR result is 0.3-1.5%.
● industry:
○ e-commerce – good CTR is 2.7%;
○ B2B – good CTR is 2.4%;
○ technology – good CTR is 2.1%.
Contact Efectownia
Increase your visibility online
Free consultation with us ⤵
Contact
What is a good click-through rate in Google Ads?
Are you wondering if you need to change anything in your ads at all because you don't know what a good click-through rate is in Google Ads?
Let's start with the basics, this parameter affects sales results and conversions, so even without calculations you can determine if CTR improvement is necessary - when you are not satisfied with the number of sales compared to the number of clicks. Want to go into details? Start by calculating CTR according to the formula below:
CTR = Clicks/Impressions x 100 (%)
For example, if the ad was displayed italy whatsapp number data times and received 10 clicks, the CTR would be 2%. Is this a good result?
The average CTR for Google Ads is 2-6%, but a lot depends on:
● channel used:
○ Google Ads campaign – a good CTR result is 0.2-2%;
○ mailing campaign – a good CTR result is 2-5.5%;
○ Social Media campaign – a good CTR result is 0.3-1.5%.
● industry:
○ e-commerce – good CTR is 2.7%;
○ B2B – good CTR is 2.4%;
○ technology – good CTR is 2.1%.