Focus on the key points to make your new graduate recruitment branding a success
Posted: Wed Feb 19, 2025 5:05 am
Identify the content that is not being communicated through internal research and focus on the concept! "Daiichi Cutter Kogyo Co., Ltd."
Daiichi Cutter Kogyo Co., Ltd. created a "recruitment page and recruitment video" as content based on the results of an internal survey, and successfully achieved recruitment branding.
Daiichi Cutter Kogyo Co., Ltd. specializes in cutting and drilling concrete and asphalt, and when conducting recruitment branding, it conducted a detailed questionnaire survey of young employees about themselves and the company. After investigating how they found out about the company, their motivations for applying, and the concerns they had before joining the company, it was confirmed that there was a lack of information to form an image of what it would be like to actually work there, such as "how work is done" and "how employees interact with each other."
Daiichi Cutter Kogyo Co., Ltd.'s target is "all-round talent" that possesses thailand whatsapp number data analytical skills, intelligence, physical strength, communication skills, etc., and the company has set the concept of "Samurai Recruitment" to represent its target.
When creating the content, we unified the designs around the act of "cutting," likening their attitude towards their work as a group of cutting professionals and their academic and martial arts aptitude to samurai.
In addition, to help people understand the actual work and get an idea of what it will be like to work there, we have included interviews with employees that cover their honest opinions. We will continue to interview accepted applicants in the future, and further promote our new graduate recruitment branding.
In today's recruitment market, where labor shortages are becoming more serious due to the spread of the Internet and the decline in the working population, a key point for successful new graduate recruitment is to appeal to job seekers with the unique appeal and value of the company. By reaffirming your company's strengths and conducting new graduate recruitment branding by considering your target and the content of your messages, you may be able to attract job seekers who are suitable for your company. In addition, new graduate recruitment branding has many benefits in terms of employee engagement and recruitment costs. Follow these six steps to make your new graduate recruitment branding a success.
Daiichi Cutter Kogyo Co., Ltd. created a "recruitment page and recruitment video" as content based on the results of an internal survey, and successfully achieved recruitment branding.
Daiichi Cutter Kogyo Co., Ltd. specializes in cutting and drilling concrete and asphalt, and when conducting recruitment branding, it conducted a detailed questionnaire survey of young employees about themselves and the company. After investigating how they found out about the company, their motivations for applying, and the concerns they had before joining the company, it was confirmed that there was a lack of information to form an image of what it would be like to actually work there, such as "how work is done" and "how employees interact with each other."
Daiichi Cutter Kogyo Co., Ltd.'s target is "all-round talent" that possesses thailand whatsapp number data analytical skills, intelligence, physical strength, communication skills, etc., and the company has set the concept of "Samurai Recruitment" to represent its target.
When creating the content, we unified the designs around the act of "cutting," likening their attitude towards their work as a group of cutting professionals and their academic and martial arts aptitude to samurai.
In addition, to help people understand the actual work and get an idea of what it will be like to work there, we have included interviews with employees that cover their honest opinions. We will continue to interview accepted applicants in the future, and further promote our new graduate recruitment branding.
In today's recruitment market, where labor shortages are becoming more serious due to the spread of the Internet and the decline in the working population, a key point for successful new graduate recruitment is to appeal to job seekers with the unique appeal and value of the company. By reaffirming your company's strengths and conducting new graduate recruitment branding by considering your target and the content of your messages, you may be able to attract job seekers who are suitable for your company. In addition, new graduate recruitment branding has many benefits in terms of employee engagement and recruitment costs. Follow these six steps to make your new graduate recruitment branding a success.