educate apart from product pages.
Posted: Sat Dec 07, 2024 5:24 am
All recipes, tutorials, and repurpose ideas work this way. Sometimes these are even more exciting so people buy just to try them. And if you occasionally run a user-generated content campaign, you'll get lots list of kuwait cell phone numbers of new content to feature and reuse!
Ecommerce retailer Rockin Wellness shares recipes as valuable content
Credit: Rockin’ Wellness
7. Be part of your audience’s lifestyle
Barney Cools have over 6000 followers on Soundcloud. But they’re not artists — they’re a fashion brand!
The best ecommerce content marketing blends with the target group’s interests and lifestyle.
Screenshot of Barney Cools' Soundcloud account. Showcasing how ecommerce retailers can be part of their audience's lifestyle.
8. Add a twist to influencer content
Almost all beauty brands work with YouTubers because it’s the best way to show the products in action. But Glossier’s #GetReadyWithMe influencer collaboration stands out.
The YouTube videos are a great example because it shows everyday looks for ordinary people. This is completely in line with their slogan “beauty products for real life”. Most brands will go for looks that are way too fancy for the normal working woman, but Glossier stays close to their target market.
Also, with this approach they retain ownership of the videos, accumulating them on their official channel. Brands usually send products to vloggers. The results are not on-brand videos and viewers have to jump from channel to channel.
Screenshot of Youtube page featuring Glossier's #GetReadyWithMe influencer collaboration as an example of ecommerce marketing.
9. Create a glossary
Whatever you sell, don’t assume your customers know all the fancy terms. Ecommerce content marketing gives you more space to explain and
This way, people will get to know your product category better so they can shop with confidence. Plus, when they know what they need and buy, they're more likely to be happy with the purchase.
A glossary is great for SEO (search engine optimization) too because people will discover your ecommerce website with a keyword search. Your website will rank better for related terms and start showing to more people looking for the same things. You'll probably get backlinks too.
For example, Third Love has a dedicated Bra Style Guide where all related questions are answered openly and professionally. Helping people even before they become customers helps build trust.
Thirdlove's bra style guide, example of an educational ecommerce content glossary.
10. Go into details about your product
Such pieces of content can work miracles for products like cosmetics or online workouts. They’re the kind of things people need to know more about before buying – it’s not as simple as deciding on a scarf.
Ecommerce retailer Rockin Wellness shares recipes as valuable content
Credit: Rockin’ Wellness
7. Be part of your audience’s lifestyle
Barney Cools have over 6000 followers on Soundcloud. But they’re not artists — they’re a fashion brand!
The best ecommerce content marketing blends with the target group’s interests and lifestyle.
Screenshot of Barney Cools' Soundcloud account. Showcasing how ecommerce retailers can be part of their audience's lifestyle.
8. Add a twist to influencer content
Almost all beauty brands work with YouTubers because it’s the best way to show the products in action. But Glossier’s #GetReadyWithMe influencer collaboration stands out.
The YouTube videos are a great example because it shows everyday looks for ordinary people. This is completely in line with their slogan “beauty products for real life”. Most brands will go for looks that are way too fancy for the normal working woman, but Glossier stays close to their target market.
Also, with this approach they retain ownership of the videos, accumulating them on their official channel. Brands usually send products to vloggers. The results are not on-brand videos and viewers have to jump from channel to channel.
Screenshot of Youtube page featuring Glossier's #GetReadyWithMe influencer collaboration as an example of ecommerce marketing.
9. Create a glossary
Whatever you sell, don’t assume your customers know all the fancy terms. Ecommerce content marketing gives you more space to explain and
This way, people will get to know your product category better so they can shop with confidence. Plus, when they know what they need and buy, they're more likely to be happy with the purchase.
A glossary is great for SEO (search engine optimization) too because people will discover your ecommerce website with a keyword search. Your website will rank better for related terms and start showing to more people looking for the same things. You'll probably get backlinks too.
For example, Third Love has a dedicated Bra Style Guide where all related questions are answered openly and professionally. Helping people even before they become customers helps build trust.
Thirdlove's bra style guide, example of an educational ecommerce content glossary.
10. Go into details about your product
Such pieces of content can work miracles for products like cosmetics or online workouts. They’re the kind of things people need to know more about before buying – it’s not as simple as deciding on a scarf.