Setting up Google Shopping ads can be a bit of a challenge at first, but today Asia Search Solution will teach you how to use Google Shopping Ads and create your first campaign, along with Google Shopping best practices to make your product promotions more effective.
Table of Contents
What are Google Shopping Ads?
How Google Shopping Ads Work
What is Google Shopping Merchant Center?
Benefits of using Google Shopping Ads
summarize
What are Google Shopping Ads?
Google Shopping is a shopping discovery and comparison tool that helps retailers advertise their products to searchers in a more visually appealing way. This means that if someone searches for products that you sell, Google Shopping will show relevant Shopping ads for yours and your competitors' products in a more visible tab.
The image above shows product ads (also known as product listings or PLAs) for a Google search term at the top of the page. For merchants with products to sell, particularly online, they can use Google Shopping Ads. The campaign should include an image, product title, price, and retailer name so that Google can show search results in a more authoritative manner.
How Google Shopping Ads Work
Google Shopping campaigns are a great way to promote your products on Google and can help you drive more sales to an audience that's actually looking for those products. They're a form of online advertising from Google Ads that lets you show your ads to people who are also shopping for products like yours on Google. When promoted through Google Shopping Ads, your products typically appear at the top of search results when they're relevant, and there's also a dedicated Shopping tab.
It gives online store owners an alternative way to promote self employed database their digital marketing campaigns through Google. It works similarly to Google Ads , where you bid on keywords like other campaign types. The product data you upload through Merchant Center determines when your ads show.
Your ads will appear slightly different depending on the type of browser a user has.
What is Google Shopping Merchant Center?
If you’re familiar with Search campaigns where you have to manage your bids for website search keywords, it can be a bit more granular for Shopping campaigns. Google Merchant Center in particular is where you can effectively build reach in your Shopping campaigns.
It is a tool used to manage products for advertising in Google Shopping format. It is a very important system for creating advertisements. The details must be filled in completely as follows:
ID – A code you use to uniquely identify your product.
Name – The name of your product. This will be the text that is displayed when your ad is shown.
Description – This text describes your product and will be displayed when your ad is clicked.
Product Category – Choose from Google’s pre-defined categories.
Product Type – Define by you
Link to the product page on your website or to the website where you are selling the product.
Availability status (Is the item in stock?)
price
Discount
There’s no need to write text ads like you would with a search campaign. Google Shopping Ads are automatically generated using the data in your feed.
Benefits of using Google Shopping Ads
Since Google Shopping Ads often appear at the top of Google Search results, it is possible to increase the visibility of your products, which will definitely benefit your business.
Generate qualified leads in search engine searches, get your products in front of people who really want them, and compare the price and appearance of your products with competitors.
Show up multiple times on SERPs. If you're running text ads, you're only likely to show your ad twice. With Shopping Ads, more than one of your products can appear for the same search term, helping you dominate the SERPs.
It provides you with detailed analysis. The highly specific data you receive from your ads helps you create advertising strategies that can be used for improvement and development. This helps you reach your target audience better.
Google search results will soon be more integrated with AI (Google Search Experience). Your ads will be more precisely targeted while AI guides users to purchase decisions. If your product information is relevant, it will help you generate more sales.
