Growth hacking success storiesfacebookfacebook recently reached the mark of billion active users and much of this success is due to the growth hacking mentality that the company has had since its first day. When profile creation was made available to everyone, not just university students, acquiring new users became a huge challenge: how could it remain interesting if everyone could now be invited? Facebook's first hack was to allow people to add badges and widgets to their websites (the evolution of these widgets is the current page plugin).
As a result, people who accessed the site were invited to like that switzerland whatsapp data site's page on facebook — and ended up creating a profile. Another facebook growth hack was related to user retention. Analyzing the behavior of users who remained active on the social network, facebook's growth hackers came up with an activation metric: “whoever adds friends in the first days has a much greater chance of remaining an active user.
” with this in mind, they created several features to encourage new profiles to find these first friends when creating your profile, you are encouraged to associate your email account. With this, facebook searches your contacts for friendship suggestions for you. Another is the possibility of a friend of yours suggesting another friend that you both know but you haven't added yet.
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