Which version of Hubspot Marketing is right for my digital strategy?
Posted: Wed Feb 19, 2025 9:32 am
If you’ve been researching what HubSpot can offer to boost your digital marketing efforts , you’ve probably noticed that there are several versions, each offering different features and tools.
With over 150,000 customers in 120 countries, HubSpot Marketing has become a leading solution for marketers, providing tools that help attract leads and convert customers at scale.
To choose the right version to meet your needs, you must first think about what you want to achieve with this type of tool; this will help you choose the right version. Every business is different and each has different goals or cameroon phone number data needs, so you need to start by establishing the following:
Objectives and needs
Budget
Which departments do you want to include in the CRM?
What metrics are useful for your business?
What is your installed capacity?
What gaps are you looking to close?
What tools do you currently use and how will HubSpot contribute?
You should also take into account whether you or your team are new to using CRM. This way you will know if you need training to make the most of this tool.
Now we will review each of the versions that HubSpot Marketing offers, choosing which version best suits your needs, those of your team and your company.
What are HubSpot Marketing's plans?
HubSpot Marketing Starter
As its name suggests, this plan is perfect for a Marketing team that is just starting its strategy, as it contains basic tools that will allow you to identify if you need something more advanced.
In this version you will have access to basic forms, which you can add to your sites so that the leads that fill out the fields can automatically enter the CRM. With this, you will have a database to send emails, make calls, and keep everything well organized.
It is important to keep in mind that this version of Hubspot Marketing has a limit of 1,000 contacts , so if your business has a high volume of traffic, this version will probably fall short of your needs.
This plan also allows you to create landing pages. If you are just starting out, you can follow the templates that HubSpot recommends depending on the action you want to achieve with the landing page. This is very useful since anyone with knowledge about what a landing page contains can do it, you don't need to know programming or codes.
You can also build your own chatbot and add it to your website, where you can clarify various doubts that people may have, and you can resolve them immediately if you build it correctly.
Finally, if you have any questions about this, you will have access to support where they can resolve any queries that may arise along the way. Hubspot specialists are always there to guide you.
HubSpot Marketing Hub Pro
With this version you have an opening to an extremely valuable tool: Workflows ! With them you can automate many marketing efforts that you normally do manually, which can help you minimize tasks and make better use of your time, so you can invest more hours in your marketing strategy.
You will also be able to personalize everything you send much better, this way your leads will be able to receive better attention.
The HubSpot Marketing Pro version allows you to connect your social networks in order to more easily measure their growth. Another advantage is that you can schedule posts on various platforms in a much easier way.
Another great advantage of this version is that you will have access to various report styles, which with correct interpretation, will help you improve day by day.
These reports will allow you to measure everything you do and make informed decisions to adjust your strategies and get better results. In addition, you not only have access to the HubSpot dashboard library , but you can also configure custom reports aligned to the needs of your business.
As we could see, this version offers multiple tools that help with automation and allow for greater customization of the CRM , in addition to providing, as always, the customer service characteristic of this company.
With over 150,000 customers in 120 countries, HubSpot Marketing has become a leading solution for marketers, providing tools that help attract leads and convert customers at scale.
To choose the right version to meet your needs, you must first think about what you want to achieve with this type of tool; this will help you choose the right version. Every business is different and each has different goals or cameroon phone number data needs, so you need to start by establishing the following:
Objectives and needs
Budget
Which departments do you want to include in the CRM?
What metrics are useful for your business?
What is your installed capacity?
What gaps are you looking to close?
What tools do you currently use and how will HubSpot contribute?
You should also take into account whether you or your team are new to using CRM. This way you will know if you need training to make the most of this tool.
Now we will review each of the versions that HubSpot Marketing offers, choosing which version best suits your needs, those of your team and your company.
What are HubSpot Marketing's plans?
HubSpot Marketing Starter
As its name suggests, this plan is perfect for a Marketing team that is just starting its strategy, as it contains basic tools that will allow you to identify if you need something more advanced.
In this version you will have access to basic forms, which you can add to your sites so that the leads that fill out the fields can automatically enter the CRM. With this, you will have a database to send emails, make calls, and keep everything well organized.
It is important to keep in mind that this version of Hubspot Marketing has a limit of 1,000 contacts , so if your business has a high volume of traffic, this version will probably fall short of your needs.
This plan also allows you to create landing pages. If you are just starting out, you can follow the templates that HubSpot recommends depending on the action you want to achieve with the landing page. This is very useful since anyone with knowledge about what a landing page contains can do it, you don't need to know programming or codes.
You can also build your own chatbot and add it to your website, where you can clarify various doubts that people may have, and you can resolve them immediately if you build it correctly.
Finally, if you have any questions about this, you will have access to support where they can resolve any queries that may arise along the way. Hubspot specialists are always there to guide you.
HubSpot Marketing Hub Pro
With this version you have an opening to an extremely valuable tool: Workflows ! With them you can automate many marketing efforts that you normally do manually, which can help you minimize tasks and make better use of your time, so you can invest more hours in your marketing strategy.
You will also be able to personalize everything you send much better, this way your leads will be able to receive better attention.
The HubSpot Marketing Pro version allows you to connect your social networks in order to more easily measure their growth. Another advantage is that you can schedule posts on various platforms in a much easier way.
Another great advantage of this version is that you will have access to various report styles, which with correct interpretation, will help you improve day by day.
These reports will allow you to measure everything you do and make informed decisions to adjust your strategies and get better results. In addition, you not only have access to the HubSpot dashboard library , but you can also configure custom reports aligned to the needs of your business.
As we could see, this version offers multiple tools that help with automation and allow for greater customization of the CRM , in addition to providing, as always, the customer service characteristic of this company.