6 Digital marketing strategies in the real estate sector
Posted: Wed Feb 19, 2025 9:52 am
Whether your real estate agency is 50 or 5 years old, it is essential that you use digital marketing strategies if you want buyers to find you and stay ahead of the competition. Why?
Studies indicate that people between the ages of 21 and 49 are still considering buying a home and are the ones who use search engines most frequently.
And just as we order a pizza online from our cell phone, buyers now look cayman islands phone number data for information about properties, because the Internet has gained confidence. So, how can you direct your business to generate more sales and position yourself on the web?
6 Digital marketing strategies for real estate agencies
The best way to increase sales opportunities in real estate is by implementing one or more of these digital marketing strategies that we bring to you:
1. Optimize your website for mobile devices
Remember that most people have a cell phone and many of them perform all kinds of operations and searches with it. Making your website easier to navigate through with an attractive and pleasant design is essential to attracting customers.
2. Use social media
Social media helps you create a bond with your potential customers , as it is easier to establish a conversation and learn about their doubts, complaints and requests through this medium to enrich your buyer profiles.
In addition, it will help you gain visibility and popularity because it allows you to exploit different formats such as: photographs, videos, live broadcasts, sharing content, etc.
3. SEM and SEO campaigns
SEM campaigns are used to direct qualified traffic with the intention of purchasing to your site. While SEO uses keywords in your content and website to position your site organically in search results .
4. Create a story around the property
Using a content marketing strategy will help you rank higher in search engines and build greater empathy with your customers.
To do this, you must add keywords and, as a recommendation, you can create stories about the properties with attractive titles, good quality images and, also, diversify the formats: infographics, videos, webinars, guides, etc.
5. Send personalized information via email
Although it is believed that email is not an effective means of gaining clients, real estate agencies have a 26% opening rate when sending segmented information of interest to their ideal buyers.
However, for this strategy to work, it is necessary to have a well-defined buyer persona in order to know what content to send them, which will allow us to facilitate their passage through the sales funnel until they become a customer.
6. Add landig pages to your website
Getting visitors to convert into leads and then turning them into sales opportunities sounds easier than it really is. However, there is a tool that can help you shorten this path.
A landing page uses a CTA ( call to action ) , which is a button that invites the user to click through a content offer (ebook, guide), to redirect them to a form that will be added to your database .
After that, it is your marketing team's job to verify whether it is a qualified prospect, in relation to your ideal client or buyer persona criteria .
Studies indicate that people between the ages of 21 and 49 are still considering buying a home and are the ones who use search engines most frequently.
And just as we order a pizza online from our cell phone, buyers now look cayman islands phone number data for information about properties, because the Internet has gained confidence. So, how can you direct your business to generate more sales and position yourself on the web?
6 Digital marketing strategies for real estate agencies
The best way to increase sales opportunities in real estate is by implementing one or more of these digital marketing strategies that we bring to you:
1. Optimize your website for mobile devices
Remember that most people have a cell phone and many of them perform all kinds of operations and searches with it. Making your website easier to navigate through with an attractive and pleasant design is essential to attracting customers.
2. Use social media
Social media helps you create a bond with your potential customers , as it is easier to establish a conversation and learn about their doubts, complaints and requests through this medium to enrich your buyer profiles.
In addition, it will help you gain visibility and popularity because it allows you to exploit different formats such as: photographs, videos, live broadcasts, sharing content, etc.
3. SEM and SEO campaigns
SEM campaigns are used to direct qualified traffic with the intention of purchasing to your site. While SEO uses keywords in your content and website to position your site organically in search results .
4. Create a story around the property
Using a content marketing strategy will help you rank higher in search engines and build greater empathy with your customers.
To do this, you must add keywords and, as a recommendation, you can create stories about the properties with attractive titles, good quality images and, also, diversify the formats: infographics, videos, webinars, guides, etc.
5. Send personalized information via email
Although it is believed that email is not an effective means of gaining clients, real estate agencies have a 26% opening rate when sending segmented information of interest to their ideal buyers.
However, for this strategy to work, it is necessary to have a well-defined buyer persona in order to know what content to send them, which will allow us to facilitate their passage through the sales funnel until they become a customer.
6. Add landig pages to your website
Getting visitors to convert into leads and then turning them into sales opportunities sounds easier than it really is. However, there is a tool that can help you shorten this path.
A landing page uses a CTA ( call to action ) , which is a button that invites the user to click through a content offer (ebook, guide), to redirect them to a form that will be added to your database .
After that, it is your marketing team's job to verify whether it is a qualified prospect, in relation to your ideal client or buyer persona criteria .