Psychology of Email Marketing: Tips to Make It Work
Posted: Wed Feb 19, 2025 10:04 am
Human behavior is so vastly complex that even those who study it are left in awe as discovery after discovery comes. This is because no one can truly understand and predict how human behavior affects a person’s everyday decision-making processes.
According to the University of the District of Columbia , psychology helps explain why people act the way they do. In this article, we’ll delve deeper into how human psychology influences a person’s consumer behavior.
What is email marketing?
Email marketing shouldn’t be a new concept for marketers as it has been a popular, widely used, tried and tested digital marketing method that helps marketers generate new customers, high conversion rates, upsell to existing customers and higher ROI in the long run.
The idea behind email marketing is no secret. You send a weekly, bi-monthly jamaica mobile database or monthly email to your email list or potential leads to engage your target market. These can be newsletter emails, marketing emails or welcome emails – email marketing comes in many forms.
Here's an example of an email from Time's Weekly Roundup:
Example of a Weekly Roundup email from Time
The question here boils down to this: how effective is your email marketing strategy?
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Eric Mills, owner of Lightning Card Collection ,_ "Anyone can send mass emails with the click of a button. But the idea behind email marketing is to convince your target audience to read your emails and convert them into customers. That's where email marketing gets tricky."_
Psychology in Email Marketing
As an academic discipline, psychology studies how the human mind works and its effect on behavior. On the other hand, marketing is a channel for promoting and raising awareness about your products and services.
If we put the two concepts together, we arrive at marketing psychology , that is, the principle of incorporating the study of human behavior to encourage customers to patronize, consume and buy your products or services.
Don't worry, although we use the concept of psychology to sell in this context, you don't necessarily need to be a psychologist to use these concepts to gain an advantage over your competitors.
Psychological triggers for effective email marketing.
We call these "psychological triggers" because these concepts are the "spark" that triggers or induces consumers to purchase a specific product or service.
Hit the human ego
The idea of ego and ego marketing, in and of itself, has been quite damaging in the marketing world. This is no surprise, as ego marketing has become “all about you” (the salesperson) and less about your target consumers. Self-confidence is one thing, but crossing the “ego zone” is off-putting to most customers.
However, in this context, we are using our customers’ egos (in a good way) and ego-inducing content to draw them into our emails, generate leads and high conversion rates.
The thing about ego-inducing content is that it has to be highly personal. Ego is someone’s idea of their worth, and if you know how to stroke that ego through your email, you’ll have a great result.
According to the University of the District of Columbia , psychology helps explain why people act the way they do. In this article, we’ll delve deeper into how human psychology influences a person’s consumer behavior.
What is email marketing?
Email marketing shouldn’t be a new concept for marketers as it has been a popular, widely used, tried and tested digital marketing method that helps marketers generate new customers, high conversion rates, upsell to existing customers and higher ROI in the long run.
The idea behind email marketing is no secret. You send a weekly, bi-monthly jamaica mobile database or monthly email to your email list or potential leads to engage your target market. These can be newsletter emails, marketing emails or welcome emails – email marketing comes in many forms.
Here's an example of an email from Time's Weekly Roundup:
Example of a Weekly Roundup email from Time
The question here boils down to this: how effective is your email marketing strategy?
Meet Ranktracker
The All-in-One Platform for Effective SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, because I have just the thing to help. Introducing the all-in-one Ranktracker platform for effective SEO
We have finally opened registration for Ranktracker absolutely free of charge!
Create a free account
Or login using your credentials
Eric Mills, owner of Lightning Card Collection ,_ "Anyone can send mass emails with the click of a button. But the idea behind email marketing is to convince your target audience to read your emails and convert them into customers. That's where email marketing gets tricky."_
Psychology in Email Marketing
As an academic discipline, psychology studies how the human mind works and its effect on behavior. On the other hand, marketing is a channel for promoting and raising awareness about your products and services.
If we put the two concepts together, we arrive at marketing psychology , that is, the principle of incorporating the study of human behavior to encourage customers to patronize, consume and buy your products or services.
Don't worry, although we use the concept of psychology to sell in this context, you don't necessarily need to be a psychologist to use these concepts to gain an advantage over your competitors.
Psychological triggers for effective email marketing.
We call these "psychological triggers" because these concepts are the "spark" that triggers or induces consumers to purchase a specific product or service.
Hit the human ego
The idea of ego and ego marketing, in and of itself, has been quite damaging in the marketing world. This is no surprise, as ego marketing has become “all about you” (the salesperson) and less about your target consumers. Self-confidence is one thing, but crossing the “ego zone” is off-putting to most customers.
However, in this context, we are using our customers’ egos (in a good way) and ego-inducing content to draw them into our emails, generate leads and high conversion rates.
The thing about ego-inducing content is that it has to be highly personal. Ego is someone’s idea of their worth, and if you know how to stroke that ego through your email, you’ll have a great result.