Can businesses use TikTok in this way?
Posted: Wed Feb 19, 2025 10:05 am
For "tiktokers" it's extra income
Olmík has a predominantly female audience on TikTok and tries to create videos accordingly. He gives them tips on how to behave towards women and tries to make his videos give them a little self-confidence, because girls lack it these days. Most videos with this touch are successful, I enjoy thinking up what to film next when I see the response in the form of likes, comments and shares, he says, admitting that he spends a lot of time on TikTok every day, not only filming and editing videos, but also streaming. AndrejkaJulie tries to treat it as work and sometimes checks this social network to see what trends are currently in. Otherwise, I don't spend more than an hour a day on it. I usually come up with a script for a video in five minutes and film it right away. TikTok mostly feeds me, but I wouldn't stop teaching, he adds.
Petra Mlynárová believes that most influencers use multiple platforms to present themselves and tend to singapore phone number data combine them when collaborating to achieve the greatest possible effect for the brand. They also get paid appropriately for this. The Czech Republic does not yet have enough TikTok users for earnings from livestream donations to exceed the amount of money that influencers earn thanks to paid collaboration with commercial brands, she adds. Ondřej Tyleček can imagine that a TikToker will base his creation on live broadcasting and financial contributions will make up the majority of his income. However, according to him, it is more common for a professional creator to evenly use the opportunities that the platform gives him, establish collaborations with brands and sell his merch.
TikTok does not publish data anywhere on the number of coins that were purchased on their platform and subsequently spent to support individual streamers. Considering the number of TikTok users in the Czech Republic and their age, we can assume that the purchasing potential will not be high in this group. It is also important to remember that TikTok coins have certain limitations. The main thing is that the streamer receives only 50% of the total value of all coins and rewards earned. Given this, a “classic reward” in the form of barter or financial rewards for produced content is increasingly more interesting for Czech TikTok influencers, summarizes Magdaléna Šašková.
Coin purchases are often a big problem
As we mentioned above, coins can only be purchased by a person over 18 years of age or their legal guardian. TikTok in the Czech Republic has younger generations under this age limit, and they are therefore not authorized to purchase coins, and the question is whether their parents will be willing to contribute financially to the videos of their child's favorite streamer. Magdaléna Šašková thinks that most will not. According to Petr Horálek, it is no secret that gifts are often sent by children who do not have their own payment card and use their parents' cards to purchase gifts. It so happens that a child who does not yet have sufficient awareness of finances uses the card to buy gifts for the creator as if he were deprived of his senses, and the parent then comes to the conclusion. Subsequently, the parent has no choice but to contact the creator who received the gifts and ask him to return the funds. Here it may seem that we are encountering a moral aspect. If the creator decides to return the funds to the parent, only 30% of the total amount for the gifts. TikTok itself takes most of it, he explains further.
Olmík has a predominantly female audience on TikTok and tries to create videos accordingly. He gives them tips on how to behave towards women and tries to make his videos give them a little self-confidence, because girls lack it these days. Most videos with this touch are successful, I enjoy thinking up what to film next when I see the response in the form of likes, comments and shares, he says, admitting that he spends a lot of time on TikTok every day, not only filming and editing videos, but also streaming. AndrejkaJulie tries to treat it as work and sometimes checks this social network to see what trends are currently in. Otherwise, I don't spend more than an hour a day on it. I usually come up with a script for a video in five minutes and film it right away. TikTok mostly feeds me, but I wouldn't stop teaching, he adds.
Petra Mlynárová believes that most influencers use multiple platforms to present themselves and tend to singapore phone number data combine them when collaborating to achieve the greatest possible effect for the brand. They also get paid appropriately for this. The Czech Republic does not yet have enough TikTok users for earnings from livestream donations to exceed the amount of money that influencers earn thanks to paid collaboration with commercial brands, she adds. Ondřej Tyleček can imagine that a TikToker will base his creation on live broadcasting and financial contributions will make up the majority of his income. However, according to him, it is more common for a professional creator to evenly use the opportunities that the platform gives him, establish collaborations with brands and sell his merch.
TikTok does not publish data anywhere on the number of coins that were purchased on their platform and subsequently spent to support individual streamers. Considering the number of TikTok users in the Czech Republic and their age, we can assume that the purchasing potential will not be high in this group. It is also important to remember that TikTok coins have certain limitations. The main thing is that the streamer receives only 50% of the total value of all coins and rewards earned. Given this, a “classic reward” in the form of barter or financial rewards for produced content is increasingly more interesting for Czech TikTok influencers, summarizes Magdaléna Šašková.
Coin purchases are often a big problem
As we mentioned above, coins can only be purchased by a person over 18 years of age or their legal guardian. TikTok in the Czech Republic has younger generations under this age limit, and they are therefore not authorized to purchase coins, and the question is whether their parents will be willing to contribute financially to the videos of their child's favorite streamer. Magdaléna Šašková thinks that most will not. According to Petr Horálek, it is no secret that gifts are often sent by children who do not have their own payment card and use their parents' cards to purchase gifts. It so happens that a child who does not yet have sufficient awareness of finances uses the card to buy gifts for the creator as if he were deprived of his senses, and the parent then comes to the conclusion. Subsequently, the parent has no choice but to contact the creator who received the gifts and ask him to return the funds. Here it may seem that we are encountering a moral aspect. If the creator decides to return the funds to the parent, only 30% of the total amount for the gifts. TikTok itself takes most of it, he explains further.