How Customer Journey and Email Marketing Metrics Intersect
Posted: Wed Feb 19, 2025 10:18 am
As customers go through the stages of their journey, they’re influenced by each touchpoint that occurs. It’s up to you to ensure you’re ready for these moments and able to influence them in the right way. A well-executed journey can bring in new business and create brand evangelists who are eager to praise your brand everywhere they go.
Now that you’re familiar with the “customer journey”, try giving it a twist by viewing your customers’ path through your email marketing tactics. When you analyze your customers’ journey through the lens of email marketing campaigns, you can figure out which content and follow-up messages they need at different stages of their relationship with your business.
Email marketing can be an effective tool for helping consumers romania cell phone number list move through the different stages of the purchase process. But a great email marketing campaign is more than just a series of pre-written emails. It’s understanding your customers and giving them what they want. It’s knowing who they are and how they interact with your brand. It’s what their behavior tells you about how they’d like to be marketed to. Combining all these metrics with your customer’s journey can do wonders in nudging them down the path to purchase.
Take a look at Runkeeper’s email newsletter example. Runkeeper is a tool that helps runners keep track of their runs. The brand uses email marketing and behavioral analysis to personalize the customer journey. Understanding what motivates its audience, the brand sends relevant messages to draw in lost prospects.
Now that you’re familiar with the “customer journey”, try giving it a twist by viewing your customers’ path through your email marketing tactics. When you analyze your customers’ journey through the lens of email marketing campaigns, you can figure out which content and follow-up messages they need at different stages of their relationship with your business.
Email marketing can be an effective tool for helping consumers romania cell phone number list move through the different stages of the purchase process. But a great email marketing campaign is more than just a series of pre-written emails. It’s understanding your customers and giving them what they want. It’s knowing who they are and how they interact with your brand. It’s what their behavior tells you about how they’d like to be marketed to. Combining all these metrics with your customer’s journey can do wonders in nudging them down the path to purchase.
Take a look at Runkeeper’s email newsletter example. Runkeeper is a tool that helps runners keep track of their runs. The brand uses email marketing and behavioral analysis to personalize the customer journey. Understanding what motivates its audience, the brand sends relevant messages to draw in lost prospects.