Send personalized remarketing emails

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Machine learning can overcome the challenge of accessing real email customer touchpoints by mining data and design preferences profiles.

You can also use an AI-powered solution to automate data collecting, saving you time and providing useful insights on your customers/website visitors.

AI unlocks access to key customer data to segment your email marketing efforts into hundreds of internal sub-campaigns. Imagine using this data for follow-up emails post-sales with an intent to benefit from brand recall.

So, you can implement AI in this BFCM to compose email subjects better, target users under defined categories such as “frequent buyer”, “recently acquired customer”, “frequent window shopper”, etc. It then japan cell phone number list uses these data sets to generate topics that increase your open and click-through rate, ultimately resulting in more revenue.

Here’s a quick example to understand this better:

Assume that a shopper adds an item to their basket but then leaves the website without making a purchase. Some people may react positively if encouraged to act after a short time, whereas others choose to ignore it.

By integrating behavioral data or past data from comparable customer categories, AI assists in determining the optimal moment to approach the prospective customer again. Thus, if your triggered email campaigns are automated, they will have a higher probability of success.

So if a customer bought a new laptop on the Black Friday sale, AI can help you sell a relevant laptop-related add-on product on Cyber Monday.