#3: Let Potential Customers Know
Posted: Wed Feb 19, 2025 10:24 am
Many brands make the mistake of not making their coupons visible enough because they do not want to lose out on potential profit, but this is a big mistake. Visible, easy-to-use coupons are known to increase profits because sales increase enough to overcome the amount “lost” in offering discounts.
Additionally, potential customers are much easier to convert through a clear, useful discount.
Optimizing popups is one way to ensure that potential cyprus cell phone number list customers can be alerted about discounts in a quick, clear way. With discounts that they have to physically move out of the way, these shoppers must take a moment to pause and consider if they are interested in savings. If they find savings enticing, conversion rates will likely improve.
Of course, pop ups aren’t the only way to ensure customers know about savings:
Generate an email list for customers interested in future discounts and product releases
Have pop ups or header text to alert customers when they’re close to reading a threshold for an additional discount (such as free shipping)
Get creative about how to address potential customers: wherein the shopping funnel is it most important for them to be alerted about discounts? Identify this location and find how to implement effective coupon marketing there.
#4: Diversify Coupon Offers
Businesses are well aware that dollar-amount discounts and percent off coupons are most popular with customers, but significantly improving conversion rates requires things to be addressed on a broader scale. Where are potential customers falling through the funnel, and can a coupon to address that drop-off point be created?
There are many different types of coupons that can be generated, and they each target different goals. Converting leads into sales successfully requires diversification to address this. Consider coupons for the following:
Additionally, potential customers are much easier to convert through a clear, useful discount.
Optimizing popups is one way to ensure that potential cyprus cell phone number list customers can be alerted about discounts in a quick, clear way. With discounts that they have to physically move out of the way, these shoppers must take a moment to pause and consider if they are interested in savings. If they find savings enticing, conversion rates will likely improve.
Of course, pop ups aren’t the only way to ensure customers know about savings:
Generate an email list for customers interested in future discounts and product releases
Have pop ups or header text to alert customers when they’re close to reading a threshold for an additional discount (such as free shipping)
Get creative about how to address potential customers: wherein the shopping funnel is it most important for them to be alerted about discounts? Identify this location and find how to implement effective coupon marketing there.
#4: Diversify Coupon Offers
Businesses are well aware that dollar-amount discounts and percent off coupons are most popular with customers, but significantly improving conversion rates requires things to be addressed on a broader scale. Where are potential customers falling through the funnel, and can a coupon to address that drop-off point be created?
There are many different types of coupons that can be generated, and they each target different goals. Converting leads into sales successfully requires diversification to address this. Consider coupons for the following: