6 good SEO practices for universities that you can apply
Posted: Thu Feb 20, 2025 3:14 am
If the decision to make the changes and optimization necessary to position yourself better has already been made, it is necessary to identify those aspects that need to be improved.
First of all, before recommending best practices specific to the education market, it is imperative that you audit your current SEO strategies , going through the technical resources you have within your Marketing and Technology departments.
Likewise, identifying duplicate content, pages that are not aligned with your aspirations, broken links and sites that do not produce results is a way to optimize your strategy.
All of this will give you a clear perspective on what needs to evolve, what needs to be made more flexible, what is not needed, and what tasks need to be strengthened. Now, here are the best SEO practices for universities.
1. Produce content on the most important keywords in your segment
The subtitle may seem obvious, but the practice itself is not. There is a very wide variety of names of courses, postgraduate programs, subjects and even common problems in the process of entering university, which potential students search for on Google.
For the university sector, keyword variables can be infinite, therefore, doing a keyword analysis is the pillar on which your Content Marketing strategy will be based.
These terms may be:
Online engineering;
Master in Business Administration;
Best universities in Mexico;
Universities with postgraduate courses,
inter alia.
Using keyword generators, doing research on competitor sites, or having your own database and performing analysis on your servers are the best ways to have a presence in searches for the university sector.
At the same time, it is very convenient to japan mobile database produce content oriented to keywords that have a low search volume, but that indicate a high user compatibility with your university.
Suppose that your educational offer includes a degree in Accounting and you come across the keyword "why study Accounting", which has only 110 monthly searches on Google.
If your blog post on this topic reaches the top of Google, these users have a good chance of considering you when they decide to pursue this degree, because you gave them relevant information to guide their choice.
As you move forward with your content strategy, you will want to implement the Topic Clusters methodology .
This SEO perspective consists of establishing a scheme of internal links between the contents of related topics of a blog, allowing the Google algorithm to understand that you are a reference in a certain aspect.
So, it crawls all your pages in sequence and realizes that your university is an expert on the topics of that content, because they are all connected through internal links .
First of all, before recommending best practices specific to the education market, it is imperative that you audit your current SEO strategies , going through the technical resources you have within your Marketing and Technology departments.
Likewise, identifying duplicate content, pages that are not aligned with your aspirations, broken links and sites that do not produce results is a way to optimize your strategy.
All of this will give you a clear perspective on what needs to evolve, what needs to be made more flexible, what is not needed, and what tasks need to be strengthened. Now, here are the best SEO practices for universities.
1. Produce content on the most important keywords in your segment
The subtitle may seem obvious, but the practice itself is not. There is a very wide variety of names of courses, postgraduate programs, subjects and even common problems in the process of entering university, which potential students search for on Google.
For the university sector, keyword variables can be infinite, therefore, doing a keyword analysis is the pillar on which your Content Marketing strategy will be based.
These terms may be:
Online engineering;
Master in Business Administration;
Best universities in Mexico;
Universities with postgraduate courses,
inter alia.
Using keyword generators, doing research on competitor sites, or having your own database and performing analysis on your servers are the best ways to have a presence in searches for the university sector.
At the same time, it is very convenient to japan mobile database produce content oriented to keywords that have a low search volume, but that indicate a high user compatibility with your university.
Suppose that your educational offer includes a degree in Accounting and you come across the keyword "why study Accounting", which has only 110 monthly searches on Google.
If your blog post on this topic reaches the top of Google, these users have a good chance of considering you when they decide to pursue this degree, because you gave them relevant information to guide their choice.
As you move forward with your content strategy, you will want to implement the Topic Clusters methodology .
This SEO perspective consists of establishing a scheme of internal links between the contents of related topics of a blog, allowing the Google algorithm to understand that you are a reference in a certain aspect.
So, it crawls all your pages in sequence and realizes that your university is an expert on the topics of that content, because they are all connected through internal links .