Engagement

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Engagement is a metric that really determines the reach of the strategy , beyond visits or clicks, which can sometimes be “artificial. ”

This concept refers to the penetration and connection that content generates in users. To determine this, it is necessary to evaluate interactions, comments and reactions.

Social media is an ideal thermometer for measuring engagement, as it is the platform where people are most open to communicating, sharing opinions and expressing their perspectives.

This indicator can be accompanied by tools such as Buzzsumo , which provides data on brand mentions and the types of interaction of social media users with the publications.

SEO positioning
This is a set of metrics that cover indexed keywords, the pages best positioned in search engines and the types of queries that bring traffic to the website (CTR).

In the case of CTR or Click Through Rate, it refers to the click rate generated by both a paid advertisement and an organically positioned page.

Since Google is the most popular and widely used search engine, it is advisable to use its tools, such as Google Search Console and Google Analytics, to evaluate everything related to SEO positioning.

The main factors to analyze are:

number of keywords positioned in Google;
Organic CTR of the pages;
terms used by users to find a page;
search volume for each keyword.
Conclusion
Perfect! If you've made it this far, you already kenya mobile database know what a content strategy consists of and how to develop and implement it.

Remember that these types of strategies focus on achieving sustainable results, so complying with each of these stages to the letter is essential.

On the other hand, by integrating multiple task flows and demanding continuous monitoring, it is convenient to develop the planning, production and dissemination of content through a centralized platform , where the specialists involved and the team in general can work.

We certainly don't skimp on information in this article, but a successful content strategy requires an even broader understanding of its details. For that, I invite you to download our Complete Guide to Content Marketing !