Restrictions on access to personal data: a low blow for brands?

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For brands, it is important to understand that the emergence of this type of law is not a cheap blow and, on the contrary, provides certainty about which practices and strategies can be applied and which cannot.

Even companies themselves may suffer a violation of their digital privacy, so legal strengthening in terms of cybersecurity is also in their interest.

Of course, this situation does pose new challenges and demands, such as:

Prioritizing organic attraction: Basically, it is about motivating users to share data voluntarily and without feeling pressured;
Search for optimal positioning: greater exposure and better digital positioning are necessary to be visible to users who represent opportunities, which requires effort and time.
Building trust: Through non-intrusive content and constant market education, brands must make people feel taken into account and, therefore, feel more comfortable when sharing information.
Respecting digital privacy: more than a moral commitment
First of all, it is necessary to understand that the user really cares about the privacy of their data.

In fact, for some it is a point of honor, which kuwait mobile database if violated or "attacked" can lead them to take radical and immediate actions, with negative effects on marketing and sales.

For example, in Mexico, 32% of social media users would be willing to unsubscribe from them immediately if it means guaranteeing the protection of their digital privacy, according to a study by Kaspersky .

In other countries, such as the United States, the situation is not much different. In that nation, 82% of people are really concerned about their online security, according to Broad Band Now .

Strong, isn't it? There are certainly users who don't mess around when it comes to privacy and respect for data.

Digital privacy cannot therefore be seen as a mere moral code for brands, but also as a philosophy that favours marketing processes and positioning.