Revolutionizing Business Messaging with Conversions API

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Insights available for Click to Message ad campaigns. Information on who is interacting with your ads. Combined data analytics from your website, apps, CRMs, stores, and business chats. Sound good? Then you might be interested in Conversions API, the latest messaging tool from Meta.


Conversions API is now available for business messaging, so you can connect data from WhatsApp, Messenger, and coming soon for Instagram to power your Click to Message ads. With the ability to pull from your website, app, store, or messages, having all that data in one place through Conversions API empowers your business to make informed decisions about how and where you want to reach your audience.


Table starting with customer interactions and then shows an arrow pointing to france mobile database marketing data on your server, which includes purchase, lead, chat, and more. The next arrow directs to Conversions API, which then leads to measurement, reporting, and ads optimization.
Conversions API is designed to create a direct and more reliable connection between marketing data and Meta platforms. With the ability to pull data from your website, app, CRM, stores, and now your WhatsApp business threads, Conversions API puts all your data in one place. Conversions API helps you make informed decisions about your marketing strategy that are based on real, concrete data.


Designed to work with Meta’s messaging products, Conversions API helps your business fully utilize tools like Click to WhatsApp ads. Measure the down funnel outcomes that matter, beyond conversations started, directly in ads manager reporting or on partner dashboards, to make more effective campaign decisions