1. Social networks
Posted: Thu Feb 20, 2025 3:43 am
Using Facebook or Instagram is one of the best options for sharing engaging advertising content.
These are ads that are playable or show a preview of the product, which you can even try out, for example, video games.
This type of advertisement began to become popular as intermediate advertisements that jumped between the middle of an interactive game, but today there are many brands that are betting on this innovative tool.
This is the case of brands such as Ray-Ban or Michael Kors, which make available to users, in augmented reality format , a virtual garment that they can try on before buying.
2. Interactive videos
This format is one of the easiest for users to consume, it hooks them , sells the product and the viewer naturally shares it with their friends.
An example of the effectiveness of this is the campaign mexico mobile database that the Honda vehicle brand launched on the market, specifically on YouTube, to promote one of its new models.
The interactive video tells two parallel stories, each showing characteristics similar to the two models of the new vehicle.
This allows the viewer to choose, by pressing a key on the computer and without the video stopping, which story they want to see. Alternative stories in the best Black Mirror style.
Honda Interactive Video Story
3. 360ยบ virtual reality
This is another interactive content format that is being worked on a lot.
It's a bit more of a challenge, but big companies like Google are already working to create experiences where the viewer can participate in the action of the video.
These are ads that are playable or show a preview of the product, which you can even try out, for example, video games.
This type of advertisement began to become popular as intermediate advertisements that jumped between the middle of an interactive game, but today there are many brands that are betting on this innovative tool.
This is the case of brands such as Ray-Ban or Michael Kors, which make available to users, in augmented reality format , a virtual garment that they can try on before buying.
2. Interactive videos
This format is one of the easiest for users to consume, it hooks them , sells the product and the viewer naturally shares it with their friends.
An example of the effectiveness of this is the campaign mexico mobile database that the Honda vehicle brand launched on the market, specifically on YouTube, to promote one of its new models.
The interactive video tells two parallel stories, each showing characteristics similar to the two models of the new vehicle.
This allows the viewer to choose, by pressing a key on the computer and without the video stopping, which story they want to see. Alternative stories in the best Black Mirror style.
Honda Interactive Video Story
3. 360ยบ virtual reality
This is another interactive content format that is being worked on a lot.
It's a bit more of a challenge, but big companies like Google are already working to create experiences where the viewer can participate in the action of the video.