Data from Qualtrics shows that globally
Posted: Thu Feb 20, 2025 3:46 am
From social media ads to influencer marketing, social commerce and retail media, the number of digital touchpoints continues to rise, reshaping how people become aware of, shop for and buy products and services. Brands are struggling to meet consumers' expectations as shopper journeys become more individualized and unpredictable.
Companies risk losing $3.1 trillion in consumer spend each year because of substandard germany mobile database customer experiences equating to 6.7% of their total revenue. Additionally, 80% of consumers say they have switched brands because of poor customer experience; and according to Zendesk , 62% of consumers think businesses should be doing more to personalize services.
Abhishek Jadon, VP, Global Media Transformation, PepsiCo says: “There's a fundamental shift towards long-term engagement versus serving one-time media impressions... The biggest changes in the digitally connected world concern how people discover and engage with you. Our focus is meaningful consumer connection. If you do that with a human-centric lens, you build relationships.”
Companies risk losing $3.1 trillion in consumer spend each year because of substandard germany mobile database customer experiences equating to 6.7% of their total revenue. Additionally, 80% of consumers say they have switched brands because of poor customer experience; and according to Zendesk , 62% of consumers think businesses should be doing more to personalize services.
Abhishek Jadon, VP, Global Media Transformation, PepsiCo says: “There's a fundamental shift towards long-term engagement versus serving one-time media impressions... The biggest changes in the digitally connected world concern how people discover and engage with you. Our focus is meaningful consumer connection. If you do that with a human-centric lens, you build relationships.”